Popular Communication Skills

D

Discernment Nudge

After you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.

P

Pptx

Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions \"deck,\" \"slides,\" \"presentation,\" or references a .pptx or .potx filename, regardless of what they plan to do with the content afterward. If a .pptx or .potx file needs to be opened, created, or touched, use this skill.

S

Slack Gif Creator

Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack.

C

Career Ops

AI job search command center -- evaluate offers, generate CVs, scan portals, track applications. Use when the user pastes a job URL or JD, asks to scan portals, generate a CV/PDF, track applications, prepare for interviews, draft outreach/emails, or run any career-ops mode.

C

Career Ops Plugin Apify

How to scan a job source through an Apify actor as a keyed provider.

C

Career Ops Plugin Gmail

How to pull job leads from a Gmail label into the career-ops pipeline.

C

Career Ops Plugin {{NAME}}

How to use the {{NAME}} plugin and the data it produces.

C

Career Ops Plugin Notion

How to mirror the career-ops tracker to a Notion database and read records back as job leads.

E

Events

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.

A

Ad Creative

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

A

Attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

C

Churn Prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.

C

Community Marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"

C

Content Strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

C

Cro

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

E

Emails

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.

L

Lead Magnets

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

M

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

M

Marketing Loops

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.

M

Marketing Plan

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

O

Onboarding

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.

P

Popups

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

P

Prospecting

When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," "qualified leads," "find my first customers," "early adopters," "design partners," "beta users," or "who has this problem." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.

P

Public Relations

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' 'podcast prep,' 'going on a podcast,' 'podcast guest,' 'prep me for this podcast,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, prepping podcast appearances, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.

R

Revops

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

S

Sales Enablement

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

S

Sms

When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart text," "post-purchase SMS," "Klaviyo SMS," "Postscript," "Attentive," "Twilio," "A2P 10DLC," "TCPA," "SMS compliance," "short code," "toll-free SMS," "MMS campaign," "should I do SMS," or "SMS vs email." For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.

G

Grpo Rlvr Training

Train reasoning and verifiable-task behavior with GRPO and reinforcement learning from verifiable rewards (RLVR). Use when task success is algorithmically checkable (math, code, tool calls, structured output), when designing GRPO reward functions, or when a GRPO run diverges or reward-hacks.

H

Hybrid Search Implementation

Combine vector and keyword search for improved retrieval. Use when implementing RAG systems, building search engines, or when neither approach alone provides sufficient recall.

I

Incident Runbook Templates

Create structured incident response runbooks with step-by-step procedures, escalation paths, and recovery actions. Use this skill when building a service outage runbook for a payment processing system; creating database incident procedures covering connection pool exhaustion, replication lag, and disk space alerts; onboarding new on-call engineers who need step-by-step recovery guides written for a 3 AM brain; or standardizing escalation matrices across multiple engineering teams.

O

On Call Handoff Patterns

Master on-call shift handoffs with context transfer, escalation procedures, and documentation. Use this skill when transitioning on-call responsibilities between engineers and ensuring the incoming responder has full situational awareness, when writing a shift summary that captures active incidents, ongoing investigations, and recent changes, when handing off mid-incident so a fresh engineer can take over the incident commander role without losing context, when onboarding a new engineer to the on-call rotation for the first time, or when auditing and improving the quality of existing handoff processes across teams.

P

Protect Mcp Setup

Configure Cedar policy enforcement and Ed25519 signed receipts for Claude Code tool calls. Use when setting up projects that need cryptographic audit trails, policy-gated tool execution, or compliance-ready evidence of agent actions.

R

Review Agent Setup

Configure human-in-the-loop gating for AI agent review actions in Claude Code. Use when setting up a project where an agent may post PR reviews, comments, merges, or edit CI configuration, and you want a cryptographically auditable approval trail with Cedar-enforced gates.

S

Saga Orchestration

Implement saga patterns for distributed transactions and cross-aggregate workflows. Use this skill when implementing distributed transactions across microservices where 2PC is unavailable, designing compensating actions for failed order workflows that span inventory, payment, and shipping services, building event-driven saga coordinators for travel booking systems that must roll back hotel, flight, and car rental reservations atomically, or debugging stuck saga states in production where compensation steps never complete.

S

Session Guard

Use when working on complex multi-step tasks, when a session is getting long (40+ tool calls), when the agent starts ignoring rules it followed earlier, when conventions drift, when output quality seems to degrade, or after any context compaction event. Prevents long-session corruption AND context compaction amnesia through behavioral self-enforcement.

S

Signed Audit Trails Recipe

Step-by-step cookbook for setting up cryptographically signed audit trails on Claude Code tool calls. Use when explaining, evaluating, or demonstrating the pattern before committing to the protect-mcp runtime hooks. Covers Cedar policy, Ed25519 receipts, offline verification, tamper detection, CI/CD integration, and SLSA composition.

S

Social Publishing

Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAW_API_KEY.

S

Sql Optimization Patterns

Master SQL query optimization, indexing strategies, and EXPLAIN analysis to dramatically improve database performance and eliminate slow queries. Use when debugging slow queries, designing database schemas, or optimizing application performance.

S

Stride Analysis Patterns

Apply STRIDE methodology to systematically identify threats. Use when analyzing system security, conducting threat modeling sessions, or creating security documentation.

T

Team Communication Protocols

Structured messaging protocols for agent team communication including message type selection, plan approval, shutdown procedures, and anti-patterns to avoid. Use this skill when establishing communication norms for a newly spawned team, when deciding whether to send a direct message or a broadcast, when a team-lead needs to review and approve an implementer's plan before work begins, when orchestrating a graceful team shutdown after all tasks are complete, or when debugging why teammates are not coordinating correctly at integration points.

V

Vector Index Tuning

Optimize vector index performance for latency, recall, and memory. Use when tuning HNSW parameters, selecting quantization strategies, or scaling vector search infrastructure.

S

Shipping Artifacts

The durable documentation set that makes an AI-built (vibe-coded) app reviewable before shipping. A small core every app needs — architecture, user/permission flows, permissions, variables/secrets, and a test-coverage map — plus conditional docs added only when they apply: emails, scheduled work, SEO, and embedded agents/automation. Defines what each doc must capture and how a reviewer or auditor uses it. Use when documenting a codebase for handoff, mapping user journeys and trust-boundary crossings, planning test coverage, or preparing for a security or performance audit.

V

Value Prop Statements

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

D

Developing Genkit Go

Develop AI-powered applications using Genkit in Go. Use when the user asks to build AI features, agents, flows, or tools in Go using Genkit, or when working with Genkit Go code involving generation, prompts, streaming, tool calling, or model providers.

F

Finding Google Skills

Locates and loads the right Google product skill on demand from a remote catalog index, instead of preloading every skill. Use at the START of any request touching a Google product, API, or developer platform - including Google Cloud (GKE, Cloud Run, IAM, BigQuery, Vertex AI, Spanner), Google Ads, Google Analytics, Google Workspace (Gmail, Drive, Admin SDK), Chrome and Chrome extensions, Android, Firebase, YouTube, Google Maps, Gemini and the Gemini API, Google Play, and Flutter. Consult the index before answering from memory or searching the web. Don't use for non-Google products.

A

Agent Platform Inference

Connects to and performs inference with Google Cloud Agent Platform GenAI models, including First-Party Gemini models and Third-Party OpenMaaS models (Llama, DeepSeek, Qwen, etc.). Use when asked to perform inference, ask a model a question, run a test prompt, execute chat completions, or generate code for calling Gemini or OpenMaaS models, authenticate with GenAI SDK, OpenAI SDK, or legacy Agent Platform SDK, configure base URLs and global/regional endpoints, or troubleshoot 429 Resource Exhausted (DSQ), 400 User Validation, or 404 Not Found errors. Don't use for deploying models to endpoints or for running model evaluations.

G

Gemini Agents Api

Manages custom Agent resources on Gemini Enterprise Agent Platform. Use when the user wants to programmatically create, configure, list, update, or delete stateful, server-managed Agent resources (including mounting files, skills, and tools) before executing conversations.

G

Gemini Interactions Api

Guides the usage of Gemini Interactions API on Gemini Enterprise Agent Platform. Use when the user wants to use the stateful, server-managed Interactions API for multi-turn conversations, background execution, streaming, structured output, and function calling on the Agent Platform.