Overview
What It Does
Attribution packages a focused communication workflow for an AI agent. When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo. It is best suited to users who can review the resulting actions and provide only the accounts, files, or command access needed for the task. It is not a substitute for human approval on destructive, financial, security-sensitive, or public-facing actions.
Task ideas
Popular Use Cases
- Draft and organize messages
- Work with communication channels and contacts
- Summarize conversations into next steps
- Automate routine coordination
Installation
Install this Agent Skill
Claude Code
npx skills add https://github.com/coreyhaines31/marketingskills --skill attributionCommands derived from the public GitHub SKILL.md record. Checked 2026-09-02. Review the source before running them.
Before you start
Requirements
| Claude Code | Required / review |
| Codex | Required / review |
| Public SKILL.md source | Required / review |
| Review instructions and requested permissions before installation | Required / review |
| Paid service | Check source |
| Supported system | Check source |
Popularity context
Why It’s Popular
Attribution is a verified Agent Skill from coreyhaines31 with a public SKILL.md, compatible with Claude Code, Codex.
Alternatives