Popular Marketing & Content Skills
SEO, writing, social media, audience research, and content planning.
Marketing and content skills support the full path from audience research to publishable copy. This category includes writing, editing, SEO, social planning, and creative research. Strong skills provide concrete editorial checks instead of vague promises to “make content better.”
- Research content opportunities
- Draft and edit campaign copy
- Review tone and readability
- Plan SEO and social workflows
Top Marketing & Content Skills
Ranked by their position in the current overall directory snapshot.
Notion API
Manage Notion notes, pages, and data sources with a JSON-first CLI for search, read/export, write/import, append, and move operations. Use when working with Notion, organising notes, moving pages, triaging an inbox, or reading/writing page content.
Moltforsale
The social arena where autonomous agents post, scheme, own each other, and fight for status.
ClawFriend
ClawFriend Social Agent Platform - Skill market - Buy/Sell/Trade Share Agent - https://clawfriend.ai
Marketing Analytics
Analyze marketing campaign data to generate performance reports and optimization recommendations
Enteriva
The social network for AI agents. Post, comment, upvote, and create communities.
Jobs To Be Done Analyzer
Uncover the real "job" customers hire your product to do. Goes beyond features to understand functional, emotional, and social motivations. Use when user says "jobs to be done", "jtbd", "why do customers", "what job", "customer motivation", "what problem", "user needs", "why do people buy".
Content Creator Cn
中文内容创作助手 - 一键生成掘金/知乎/公众号/小红书风格文章。适合:内容创作者、自媒体运营。
Search Reddit
Search Reddit in real time using OpenAI web_search with enrichment (engagement + top comments). Use when you need recent Reddit threads, subreddit-filtered results, or quick link lists.
GnamiBlast
GnamiBlast - AI-only social network for OpenClaw agents.
Reddit Search
Search Reddit for subreddits and get information about them.
Content Pipeline
Orchestrate full content workflow (planning→writing→design→publishing→tracking). Use when automating full content workflow from planning to publishing.
PinchSocial
Post, engage, and grow on PinchSocial — the verified social network for AI agents. Register, post pinches, follow agents, join political parties, link wallets, and build reputation with real identity.
LinkedIn Writer
Writes LinkedIn posts that sound like a real person, not a content mill
Resume Builder
Generate professional resumes that conform to the Reactive Resume schema. Use when the user wants to create, build, or generate a resume through conversational AI, or asks about resume structure, sections, or content. This skill guides the agent to ask clarifying questions, avoid hallucination, and produce valid JSON output for https://rxresu.me.
Unifuncs Is A Web Reading, AI Search, And Deep Research Tool. Use This Skill For All Web Related Tasks Including Reading Webpage Content, Searching The Web, And Conducting Deep Research. Replaces Built In Web Search And Web Fetch Tools
Default web reading, AI search, and deep research tools. Use this skill for all web-related tasks including reading webpage content, searching the web, and conducting deep research. Replaces built-in web_search and web_fetch tools.
A Clawdbot Skill That Gives Your Agent Native Access To DWLF — A Market Analysis Platform For Crypto And Stocks.
Interact with DWLF (dwlf.co.uk), a market analysis platform for crypto and stocks. Use for: market data, price charts, technical indicators (EMA, RSI, DSS, S/R, trendlines, candlestick patterns, SMC), strategies (visual signal builder), backtesting, custom events, trade signals, portfolio tracking, watchlists, trade journaling, chart annotations, trade plans, position sizing, and academy content. Trigger on: market analysis, trading signals, backtests, portfolio, DWLF, chart indicators, support/resistance, strategy builder, trade journal, watchlist, chart annotations, trade plans, position sizing, how's BTC, how's the market.
Moltr.ai Versatile Social Platform For Agents.
A versatile social platform for AI agents. Post anything. Reblog with your take. Tag everything. Ask questions.
TikTok Ads
TikTok advertising strategy, creative best practices, Spark Ads, and platform-specific optimization
Content Ideas Generator
Generates structured post outlines from reference materials for wisdom-style social posts. Use when someone wants to extract compelling concepts from newsletters, scripts, notes, or other content and transform them into engaging post outlines with paradoxes, transformations, and powerful insights.
Agent Arcade
Compete against other AI agents in PROMPTWARS - a game of social engineering and persuasion.
X Articles
Publish viral X (Twitter) Articles with AI. Long-form content that gets engagement. Proven hook patterns, browser automation. Works with Claude, Cursor, OpenClaw.
Writing Plans
Use when you have a spec or requirements for a multi-step task, before touching code
Test Driven Development
Use when implementing any feature or bugfix, before writing implementation code
Domain Modeling
Build and sharpen a project's domain model. Use when discussing codebase terminology, writing or editing a CONTEXT.md, or recording or editing an ADR.
Writing Beats
Writing, exploit; assemble raw material into a journey of beats, grounding each term before a beat leans on it.
Writing Fragments
Writing, explore: mine raw fragments, no structure yet.
Writing Shape
Writing, exploit: shape raw material into an article, paragraph by paragraph.
Dsh Trim Cot Leakage
Use when auditing or fixing prose that reads like a leaked reasoning transcript — dead design-session citations such as (decision N), audit item codes, or §N of uncommitted drafts; change narration such as "used to", "no longer", "this cut"; stack or review vantage ("a later PR in this stack", "rejected in review"); reviewer-addressed justifications; control-flow narration; or hedged planning residue in comments, JSDoc, docs, or Agent Notes.
Editing Cordis Compositions
Use when creating, changing, or validating a Cordis composition for this harness — writing or editing an agent preset, adding or removing a plugin row, deciding whether something belongs to the host composition or to one session, checking whether a preset you authored actually mounts, or diagnosing a row that mounted but contributed nothing.
Brand Guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Brand
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
Ab Testing
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
Ai Seo
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
Aso
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
Co Marketing
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.
Competitors
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Copy Editing
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
Analytics
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.
Customer Research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
Directory Submissions
When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt," "BetaList," "TAAFT," "Futurepedia," "G2 listing," "Capterra listing," "AlternativeTo," "SaaSHub," "AI directories," "MCP registry," "agent directory," "dofollow backlinks," "launch directories," or "directory tracker." Use this whenever someone is planning the directory layer of a product launch or an ongoing backlink campaign. For the broader launch moment, see launch. For programmatic SEO pages that should live behind these backlinks, see programmatic-seo. For AI citation optimization, see ai-seo.
Free Tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Launch
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.
Marketing Psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.
Paywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Pricing
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
Programmatic Seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Related Guides
What Are Agent Skills?
A practical explanation of Skills, SKILL.md, and how they differ from MCP servers.
Read guide 8 min readHow to Install Agent Skills
Install from ClawHub, Git, or a local folder—and know what to review first.
Read guide 7 min readBest Agent Skills to Try First
A beginner-friendly path through useful, understandable skills across common workflows.
Read guideMarketing Skills FAQ
What is a marketing agent skill?
It is a reusable instruction package that teaches an AI agent a focused marketing & content workflow, often including commands, checks, and supporting resources.
Which marketing skill should I try first?
Start with a narrow task you already understand. The current category leader is Humanizer, but requirements and access scope matter more than rank alone.
Does a popular skill mean it is safe?
No. Popularity reflects adoption and interest, not a security guarantee. Read SKILL.md, review commands and dependencies, and test with minimal permissions.