Popular Communication Skills

R

Roi Calculator

Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算

S

Search Term Miner

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

S

Send Experiment Designer

Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定

S

Subject Line Lab

Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the profile-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查

T

Trend Spotter

Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery; not for building the brand posting calendar from a go verdict — use social-calendar-builder. 热点趋势洞察/借势营销

C

Custom Product Pages

When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.

C

Cold Email Writer

Write personalized cold outreach emails to hiring managers and founders — specific, human, not a pitch deck

F

Fix Tests

Systematically fix all failing tests after business logic changes or refactoring

C

Commit

Create well-formatted commits with conventional commit messages and emoji

G

Git Notes

Use when adding metadata to commits without changing history, tracking review status, test results, code quality annotations, or supplementing commit messages post-hoc - provides git notes commands and patterns for attaching non-invasive metadata to Git objects.

R

Root Cause Tracing

Use when errors occur deep in execution and you need to trace back to find the original trigger - systematically traces bugs backward through call stack, adding instrumentation when needed, to identify source of invalid data or incorrect behavior

I

Ios Simulator Skill

29 production-ready scripts for iOS app testing, building, and automation. Provides semantic UI navigation, build automation, accessibility testing, and simulator lifecycle management. Optimized for AI agents with minimal token output.

A

Ad To Landing Page Auditor

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

C

Create Image Fal

Generate or edit an image via any FAL image model (nano-banana edit, gpt-image, flux, ...), ROUTED THROUGH THE fal-proxy so it bills the Ads agent. image_urls must be public URLs (orchestrator hosts local product refs via MCP upload->presign). The recipe names the model + prompt. Use for keyframes, flat-cover transforms, product hero edits. (For the OpenAI gpt-image family specifically, create-image-gpt-image-fal also exists.)

C

Create Video Fal

Image-to-video (or text-to-video) via any FAL video model (Kling, Seedance, Veo), ROUTED THROUGH THE GooseWorks fal-proxy so the call bills the Ads agent. The template recipe names the model + params; image_url inputs must be public URLs (the orchestrator hosts local frames via MCP get_upload_url -> get_download_url). Returns the result video URL and downloads it. Use for the generative base clip of any video-ad format.

C

Create Vo Elevenlabs

Generate a voiceover (VO) clip via ElevenLabs text-to-speech, ROUTED THROUGH THE elevenlabs-proxy so it bills the Ads agent. Voice id + script text come from the template recipe. Use for the spoken narration of VO-driven video-ad formats (cgi-app-sizzle, flat-vector-explainer, hypermotion). Never call ElevenLabs directly — the proxy attribution is required.

M

Media Proxy

Shared helper that routes ALL paid media generation (FAL image/video, ElevenLabs music) through the GooseWorks proxies so every call bills the Ads agent — never a provider SDK's default host. Host-swaps the FAL queue URLs, loads the agent token from ~/.gooseworks/credentials.json, and returns the result CDN URL. Every video-ad media capability imports this; templates never call a provider directly.

M

Meta Ad Scraper

Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use for competitive ad research, messaging analysis, and creative inspiration.

N

Newsletter Sponsorship Finder

Find newsletters relevant to a target audience/industry for sponsorship opportunities. Discovers newsletters through web search, newsletter directories, and industry research. Returns newsletter name, author, estimated audience, topic focus, sponsorship rates (if available), and contact info.

R

Render 3d Character Explainer

Assemble a glossy 3D-character animated-explainer video ad (~77s, 9:16) built on an "N types of X" listicle spine — a recurring human protagonist plus a locked cast of N persona characters, one per list item. Given the per-scene i2v clips + a per-scene target-duration table + a narration track, it trims each clip to its scene window, re-encodes every segment to identical 1080x1920/30fps/libx264/yuv420p (decrease+pad, never crop) so the concat demuxer never drops frames, concats, and muxes audio — in RESTYLE mode the source ad's VO+music mix is reused verbatim, in ORIGINAL mode fresh per-scene VO (loudnorm I=-14) is mixed under an optional music bed (loudnorm I=-26). A static-still fallback loops a scene's keyframe when its clip is missing/failed, so the master always assembles; libass captions are burned last. FREE deterministic assembly (Python + ffmpeg, no bash, no paid calls); the recipe supplies the clips, keyframes, VO or source audio, and caption table and gates the paid cast-anchor/keyframe/Kling-i2v/VO/music calls to their own capabilities. Use for the 3d-character-explainer listicle format.

R

Render Absurdist Explainer

Assemble an absurdist animated-explainer video ad (~38s, 9:16) from per-scene i2v clips + their measured VO windows — retime each clip to its VO, re-encode every segment to identical 30fps/libx264/yuv420p so the concat demuxer never drops frames, concat, build a REAL-product PIL end card (never AI) with a slow Ken-Burns, mix VO (loudnorm I=-14) under music (loudnorm I=-26, volume 0.62, amix normalize=0), and burn libass captions last. FREE deterministic assembly (bash-free, Python + ffmpeg + PIL); the recipe supplies the clips, VO, music, product photo, palette, and caption table and gates the paid keyframe/clip/VO/music calls to their own capabilities. Use for the absurdist-explainer format.

R

Render Airdrop Carousel

Assemble a viral iOS "AirDrop" notification-carousel video ad (≈6–8s, 9:16) from a brand line plus 6–16 real product photos — a native AirDrop share-sheet card ("Brand would like to share a ___ · Decline / Accept") springs up and its preview window CYCLES through the products, landing on a range/lineup payoff with an Accept tap; a chime + soft per-swap ticks track the swaps. DETERMINISTIC assembly — an HTML card (real DOM text) rendered to PNG via headless Chrome, chroma-keyed, its magenta window refilled per-product in PIL, then animated + audio-synthed with FFmpeg. FREE (no paid model calls); the recipe supplies the brand line, product images, and payoff and gates the only optional paid step (a hero shot when the brand has NO usable photo → create-image-fal). Use for the airdrop-notification-carousel format.

R

Render Cgi Sizzle

Assemble a 3D-CGI app sizzle — nano-banana CGI plates (blank-glow floating phone + smoky-black studio + amaranth rim-light + placeholder burst shapes) plus PIL compositing of the REAL App Store screenshots onto the bezel + burst-out overlays, driven by Kling 3.0 i2v steady-float per beat with a per-beat Ken-Burns FFmpeg push-in fallback when Kling garbles the UI, then VO/music mix (sidechain duck, loudnorm) + 1.15x speed + anti-AI grain finalize. The on-screen UI, instructor faces, and wordmark are ALWAYS real assets composited via PIL — never AI-rendered. The paid steps (plates, i2v clips, VO, music) are separate capabilities; this ships the config + PIPELINE + FREE assembly and the recipe orchestrates the spend. Use for the cgi-app-sizzle video format.

R

Render Chatgpt Chat

Assemble a ChatGPT chat-reveal video ad from a thread + timeline JSON — one continuous Playwright recording of a ChatGPT mobile chat (user types with the iOS keyboard up → taps send → keyboard slides down + header cluster swaps in one beat → one gray loading dot → the assistant answer streams in word-by-word) crossfaded into a designed end card, with subliminal ChatGPT SFX and an optional ducked music bed. FREE assembly (Playwright + ffmpeg); the recipe supplies the per-brand thread + timeline + end-card config and gates the paid music call to its own capability. The ChatGPT sibling of render-imessage-chat. Use for the chatgpt-chat format.

R

Render Creator Pip Listicle

Assemble a creator picture-in-picture product-listicle ad from a config — the creator stays FULL-FRAME the whole beat (voice plus lips generated together per beat, no separate VO, no cut to a full-frame product shot), and on each product beat three persistent overlays ride on top for the WHOLE beat — a title pill top-center, the DEMO in a rounded PiP window top-right (the brand's real UGC clip MUTED, or for a no-UGC brand the product's own autocropped UI still / screen-recording sized to fill the window), and a bottom product card (rounded thumbnail plus 'N · CATEGORY' small-caps plus product NAME in a serif face). Hook plus CTA beats are the creator full-frame with the title pill only. Assembly builds ONE full-1080x1920 transparent overlay PNG per beat, overlays it on the creator clip (cover-scaled to 1080x1920) for the whole beat keeping the native audio, concats all beats, then burns captions LAST as timed PIL PNG overlays (this ffmpeg has no libass) timed deterministically from the known per-beat script. This is the FREE deterministic assembly stage (overlay-PNG build plus cover-scale composite plus concat plus PIL-PNG caption burn); the creator anchor and the N native talking clips come from create-image-fal (Seedream v5 Pro) and create-video-fal (Seedance 2.0). Use for the creator-pip-listicle format.

R

Render Food Product Sizzle

Assemble a wordless macro-tabletop food-product sizzle ad from a config — normalize fps and SAR across ~4 photorealistic macro clips (hands tearing, flat lay, bite, box hero), concat them, apply a global anti-AI grain pass (eq plus hqdn3d plus noise), composite the audio (a non-diegetic acoustic music bed plus a couple of short diegetic SFX like a snap and a tear placed at measured cue points, loudnorm), composite a STATIC end card entirely in PIL (real logo PNG plus real product PNG plus a serif heritage headline plus a CTA — never AI-rendered text), and burn optional serif stat-callout pills at beats. This is the FREE deterministic assembly stage (normalized concat plus grain plus music and SFX mix plus PIL end card plus callouts); the macro keyframes, i2v clips, and music bed come from create-image-fal, create-video-fal, and create-music-elevenlabs. Use for the food-product-sizzle format.

R

Render Hypermotion

Assemble the FREE steps of the product-hypermotion + kinetic-typography video format — dice ONE Seedance 2.0 hypermotion clip into 5-6 segments and intercut them with PIL kinetic-typography spec/CTA cards (italic skew, 1.08x outline echo, 3D extrusion, slam-with-shake, inversion flash) plus a real-logo PIL end card (base64-decoded from the brand SVG), center-crop 1:1 to 9:16, and explicit-map mux a music bed. Deterministic, FREE (PIL + FFmpeg), no paid calls, the real logo and spec typography stay pixel-crisp. The paid steps (the ONE Seedance i2v, the music) are separate capabilities; the recipe orchestrates them. Use for the product-hypermotion format.

R

Render Ig Live Gallery

Render an 'Instagram-Live social-proof gallery' video from a config — ~5 real brand product stills each framed as an Instagram-LIVE card (IG gradient-ring avatar, username, verified check, red LIVE badge, viewer count, close X, a short claim-free live-comment feed, an empty 'Add a comment…' bar, and reaction hearts floating up the right edge), with a brand-approved benefit sentence building one phrase per slide and a clean logo endcard, rendered deterministically with PIL frames plus FFmpeg — FREE (the music bed comes from create-music-elevenlabs), products and wordmark stay crisp. Use for the ig-live-gallery format.

R

Render Imessage Cascade

Assemble an iMessage notification-cascade video ad (≈14s, 9:16) from a phone-on-desk plate + 3–5 messages — authentic Apple Messages banners composited in PIL (SF Pro text, green Messages icon, warm translucent-greige fill, soft shadow) spring in one-by-one at the BOTTOM and push the stack UP, a right-aligned Show-less/X pill rides above, the X clears the stack, then a serif end card resolves. FREE assembly (PIL + ffmpeg); the recipe supplies the per-brand plate, notifications, and end-card config and gates the paid plate-clean/music calls to their own capabilities. Use for the imessage-notification-cascade format.

R

Render Imessage Chat

Assemble an iMessage chat-reveal video ad from a thread JSON — one continuous Playwright recording of the conversation animating in (typing dots, composer typing, bubble pops, auto-scroll) crossfaded into a designed end card, with iMessage send/receive SFX and an optional ducked music bed. FREE assembly (Playwright + ffmpeg); the recipe supplies the per-brand thread + product + end-card config and gates the paid product-image/music calls to their own capabilities. Use for the imessage-chat format.

R

Render Model Comparison Grid

Render a 'model comparison grid' video from a config — a fal-style "same prompt, N contenders" showcase — a dark real-DOM stage where per beat a monospace prompt fades in centered, docks to a small top strip, then a labeled 2-4 panel grid (static images OR muted video clips, mixable per cell) staggers in and holds for comparison, plus a minimal end card — frame-stepped via Playwright (video cells are frame-seeked deterministically) and encoded with FFmpeg. Deterministic assembly, FREE (cell media comes from create-image-fal / create-video-fal, music from create-music-elevenlabs), text stays pixel-crisp. Use for the model-comparison-grid format.

R

Render Multiworld

Assemble a silent, music-led 3-world product-tour ad — trim and hard-cut-concat the per-world WIDE-arrival + top-down-macro clips, composite the HTML/Playwright brand end card ("FIND YOUR DAILY." + handwritten scent labels + arrows) over an AI flat-lay background, and mux one music bed into a 720x1280 web master. FREE, deterministic assembly (Playwright + PIL/HTML + FFmpeg); the recipe supplies the config and gates the paid clip/background/music calls. Use for the multiworld-product-tour format.

R

Render Myth Vs Fact

Assemble a myth-vs-fact kinetic-typography explainer video ad (≈29.5s, 9:16) from N myth/fact pairs + hook / turn / punch copy + palette + a brand end-card PNG + a VO track — a hook, 3 red-strike MYTH cards that flip to teal-check FACT cards (per-line strikethrough that crosses EVERY wrapped line), a "what actually works" turn, an optional proof reveal, a punch line, and a static end card. DETERMINISTIC assembly with ZERO AI-gen visuals — HTML hyperframes rendered frame-exact via Playwright (`window.renderAt(t)`, animation a pure function of beat-local time), Whisper beat-snap to VO word onsets, concat at a uniform fps, karaoke `.ass` captions burned last (suppressed on the proof + end-card beats), and a VO + optional music mix (music −20 dB, `amix normalize=0`, tail fade). FREE (Python + Playwright + ffmpeg); the recipe supplies the copy / palette / end-card / VO and gates the paid VO / music / Whisper calls to their own capabilities. Use for the myth-vs-fact format.

R

Render Proof Points Overlay

Build the deterministic PIL pill overlays for a 'perfect-score + proof-points' UGC video ad (white 10/10 score header with a medal + orange sub with a finger-down + 3-4 green-check proof pills) and composite them onto a base clip in a diagonal L->R->L->R cascade, then mux the music bed into master-final.mp4. Config-driven (config.json), 1080x1920 9:16, FREE and deterministic (no paid calls, text stays pixel-crisp). Use for the overlay-proof-points format; the base clip + music come from separate paid capabilities.

R

Render Value Prop

Render a designed 'value prop' video from a config — 3-5 noun-phrase benefit claims (<=4 words each) revealed sequentially over per-SKU product visuals, one crisp editorial frame per claim (hook sticker -> N claim beats -> brand end card). Deterministic PIL/HTML beat renderer frame-stepped via Playwright and encoded with FFmpeg, sound-off legible, hard cuts, uniform pacing. FREE (no paid calls); music is added separately (create-music-elevenlabs). Use for the value-prop format.

R

Render Vignette

Assemble a short-form 'vignette' ad from clean product cutouts composited over a kinetic background video — birefnet cutout, then a cold-open text card + product carousel + annotated specimen-sheet end card, plus loudnorm + separate-pass music mux. FREE assembly (PIL + rsvg + FFmpeg); the recipe supplies the config and gates the paid BG/cutout/music calls to their own capabilities. Use for the vignette format.

R

Render Vo Anchored Motion Listicle

Assemble an expert/educator motion-graphic LISTICLE video ad from a config — a spoken authoritative voiceover carries a numbered listicle while N web-animated hyperframe beats (HTML plus the Web Animations API, one branded design system of alternating tiles, big hero numerals, and glass-pill callouts) are rendered frame-by-frame via Playwright and anchored to the VO's word-level timestamps, periodic color-graded B-roll windows give visual breath, and captions burn ONLY inside those B-roll windows (2-word chunks, ASS Format header carrying a Name field so none drop) with the VO mixed under a low music bed. This is the FREE deterministic assembly stage (Playwright beat render plus ffmpeg concat plus window-masked caption burn plus VO-and-music mix plus final composite) — the VO, the music bed, and the stock B-roll come from create-vo-elevenlabs, create-music-elevenlabs, and media-proxy. Use for the vo-anchored-motion-listicle format.

U

Ugc Fixloop

the UGC fix-loop toolkit — surgically re-render a bad window/beat of a single-take UGC master (stitch_replacement.py, pure FFmpeg) and GPT cross-model review a Seedance prompt before render (vet_seedance_prompt.py, routed through the openai-proxy). Fetch it into a one-shot UGC recipe so both scripts resolve on any machine and the vet call bills the Ads agent.

A

Asc Ad Hoc Distribution

Prepare, publish, resume, and verify private iOS release-testing installs with asc distribute. Use when distributing an IPA to registered devices outside TestFlight, reconciling ad hoc profiles, publishing through caller-owned S3-compatible storage, or diagnosing a resumable private distribution run.

A

Asc Localize Metadata

Automatically translate and sync App Store metadata (description, keywords, what's new, subtitle) to multiple languages using LLM translation and asc CLI. Use when asked to localize an app's App Store listing, translate app descriptions, or add new languages to App Store Connect.

X

X Article Publisher

Publish Markdown articles to X (Twitter) Articles editor with proper formatting. Use when user wants to publish a Markdown file/URL to X Articles, or mentions "publish to X", "post article to Twitter", "X article", or wants help with X Premium article publishing. Handles cover image upload and converts Markdown to rich text automatically.

A

Ab Test Plan

Design a statistically rigorous A/B or multivariate test plan — If/Then/Because hypothesis, control and variant specs, required sample size per variant (absolute vs relative MDE via sample-size-calculator.py), test duration, guardrail metrics, stopping rules, and go/no-go decision criteria. Triggers on \"/digital-marketing-pro:ab-test-plan\", \"set up an A/B test\", \"how long should my test run\", \"calculate sample size for an experiment\", \"is this test result significant\". Reads the brand profile and past campaign-tracker results to avoid re-testing validated hypotheses; finished tests are evaluated with significance-tester.py by the cro-specialist agent.

A

Add Integration

Walk through adding a custom MCP server integration to the plugin — searches npm for an existing MCP package (or scaffolds a custom server from the plugin's guide), generates the exact .mcp.json entry, sets up environment-variable credentials, tests connectivity, and documents the tools the new server exposes. Triggers on \"/digital-marketing-pro:add-integration\", \"connect Ahrefs to the plugin\", \"add a new MCP server\", \"integrate our internal API\", \"hook up Stripe data\". Reads the brand profile and agency credential profiles at ~/.claude-marketing/credentials/ to map client-specific keys; custom builds follow skills/context-engine/custom-mcp-guide.md.

A

Aeo Audit

Audit how a brand appears across the 6 canonical AI answer surfaces — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot — probing 10-25 queries into a numbered output bundle with per-platform visibility scorecards, citation-accuracy checks, a competitor matrix, content gaps, and an optimization playbook behind a four-gate quality scorecard. Triggers on \"/digital-marketing-pro:aeo-audit\", \"does ChatGPT know about our brand\", \"check our AI search visibility\", \"how does Perplexity describe us\", \"are we showing up in AI Overviews\". Reads the brand profile; reconciles probes against GSC actuals via /digital-marketing-pro:gsc-ai-performance and defines the AI-visibility scoring standard reused by geo-monitor and share-of-voice.

A

Aeo Geo

Strategy module for Answer Engine / Generative Engine Optimization — audits AI visibility, restructures content for citation, runs entity-consistency checks across Knowledge Graph, Wikidata, Wikipedia, Crunchbase, and LinkedIn, and produces JSON-LD schema specs, monitoring frameworks, and a 90-day LLM content strategy. Triggers on \"/digital-marketing-pro:aeo-geo\", \"how do we get cited by AI\", \"optimize for AI Overviews\", \"fix our entity consistency\", \"do we need llms.txt\". Reads the brand profile, compliance rules, and industry benchmarks; its measurement counterpart is /digital-marketing-pro:aeo-audit, with GSC actuals via /digital-marketing-pro:gsc-ai-performance.

A

Agency Dashboard

Generate a portfolio-level dashboard across ALL client brands — per-client RAG health scores, campaign activity, budget pacing, aggregate KPIs, team utilization, pending approvals, upcoming deadlines, and an alerts panel — built for agency standups and weekly reviews. Triggers on \"/digital-marketing-pro:agency-dashboard\", \"how are all our clients doing\", \"portfolio health check\", \"budget pacing across accounts\", \"which accounts are at risk\". Enumerates every brand under ~/.claude-marketing/brands/ and pulls data via campaign-tracker.py, execution-tracker.py, and team-manager.py; drill into a single client with /digital-marketing-pro:performance-report or /digital-marketing-pro:client-report.

A

Analytics Insights

Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel group for attributing AI-referred traffic. Triggers on \"/digital-marketing-pro:analytics-insights\", \"why did traffic drop\", \"define our KPIs\", \"design an executive dashboard\", \"can we do marketing mix modeling\". Reads the brand profile, industry benchmarks, and campaign history; pairs with /digital-marketing-pro:gsc-ai-performance and /digital-marketing-pro:aeo-audit to triangulate AI-surface impressions against actual traffic.

A

Anomaly Scan

Scan all connected marketing platforms for statistically significant deviations from stored baselines — traffic drops, CPA spikes, deliverability collapse, budget overruns, or unexpected wins — classified critical/warning/info with probable causes, correlation to recent changes, and recommended actions. Triggers on \"/digital-marketing-pro:anomaly-scan\", \"why did our CPA spike\", \"did anything weird happen this week\", \"check for anomalies\", \"our conversions suddenly dropped\". Runs performance-monitor.py for baselines and detection, correlates flags against execution-tracker.py history and the diagnostic framework in skills/analytics-insights/anomaly-diagnosis.md, and persists critical findings as insights via campaign-tracker.py. Reads the brand profile.