Overview
What It Does
Positioning Basics packages a focused marketing & content workflow for an AI agent. Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different. It is best suited to users who can review the resulting actions and provide only the accounts, files, or command access needed for the task. It is not a substitute for human approval on destructive, financial, security-sensitive, or public-facing actions.
Task ideas
Popular Use Cases
- Draft and refine publishable content
- Research audiences and content opportunities
- Improve clarity, tone, and discoverability
- Plan a repeatable content workflow
Installation
Install this Agent Skill
Claude Code
npx skills add https://github.com/BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basicsCommands derived from the public GitHub SKILL.md record. Checked 2026-09-02. Review the source before running them.
Before you start
Requirements
| Claude Code | Required / review |
| Public SKILL.md source | Required / review |
| Review instructions and requested permissions before installation | Required / review |
| Paid service | Check source |
| Supported system | Check source |
Popularity context
Why It’s Popular
Positioning Basics is a verified Agent Skill from BrianRWagner with a public SKILL.md, compatible with Claude Code.
Alternatives
