Popular Marketing & Content Skills
SEO, writing, social media, audience research, and content planning.
Marketing and content skills support the full path from audience research to publishable copy. This category includes writing, editing, SEO, social planning, and creative research. Strong skills provide concrete editorial checks instead of vague promises to “make content better.”
- Research content opportunities
- Draft and edit campaign copy
- Review tone and readability
- Plan SEO and social workflows
Top Marketing & Content Skills
Ranked by their position in the current overall directory snapshot.
Humanizer
Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Based on Wikipedia's comprehensive "Signs of AI writing" guide. Detects and fixes patterns including: inflated symbolism, promotional language, superficial -ing analyses, vague attributions, em dash overuse, rule of three, AI vocabulary words, negative parallelisms, and excessive conjunctive phrases.
Prismfy Web Search | Free Google
Default web search for OpenClaw. Search the web across 10 engines — Google, Reddit, GitHub, arXiv, Hacker News, and more — using Prismfy. Free tier included,.
Tavily Search
Web search using Tavily's LLM-optimized API. Returns relevant results with content snippets, scores, and metadata.
Tavily AI Search
AI-optimized web search using Tavily Search API. Use when you need comprehensive web research, current events lookup, domain-specific search, or AI-generated answer summaries. Tavily is optimized for LLM consumption with clean structured results, answer generation, and raw content extraction. Best for research tasks, news queries, fact-checking, and gathering authoritative sources.
AnySearch
Real-time search engine supporting web search, vertical domain search, parallel batch search, and URL content extraction.
Humanizer
Humanize AI-generated text by detecting and removing patterns typical of LLM output. Rewrites text to sound natural, specific, and human. Uses 24 pattern detectors, 500+ AI vocabulary terms across 3 tiers, and statistical analysis (burstiness, type-token ratio, readability) for comprehensive detection. Use when asked to humanize text, de-AI writing, make content sound more natural/human, review writing for AI patterns, score text for AI detection, or improve AI-generated drafts. Covers content, language, style, communication, and filler categories.
Marketing Mode
Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. Use when users need marketing strategy, copywriting, SEO help, conversion optimization, paid advertising, or any marketing tactic.
SQL Toolkit
Query, design, migrate, and optimize SQL databases. Use when working with SQLite, PostgreSQL, or MySQL — schema design, writing queries, creating migrations, indexing, backup/restore, and debugging slow queries. No ORMs required.
Marketing Skills
Access 23 marketing modules offering checklists, frameworks, and ready-to-use deliverables for CRO, SEO, copywriting, analytics, launches, ads, and social me.
Reddit (read Only No Auth)
Browse and search Reddit in read-only mode using public JSON endpoints. Use when the user asks to browse subreddits, search for posts by topic, inspect comment threads, or build a shortlist of links to review and reply to manually.
Moltbook Interact
Interact with Moltbook social network for AI agents. Post, reply, browse, and analyze engagement. Use when the user wants to engage with Moltbook, check their feed, reply to posts, or track their activity on the agent social network.
SEO (Site Audit + Content Writer + Competitor Analysis)
Improves Google rankings with search engine optimization (SEO): audits, keyword research, content optimization, technical fixes, schema, and links. Not for paid search ads (PPC/SEM) or app store optimization. Use when organic traffic or rankings drop, pages are not indexed or get deindexed, crawl errors appear in Search Console, or a migration, redesign, or domain change is planned. Also for writing or refreshing content to rank, picking target keywords, fixing titles, canonicals, sitemaps, robots.txt, redirects, hreflang, duplicate content, or Core Web Vitals, and adding schema markup. And for chasing featured snippets or AI Overview citations, recovering from a Google penalty, core update, or manual action, optimizing local, ecommerce, SaaS, or publisher sites, or setting up Bing Webmaster Tools and IndexNow.
Xurl
Analyze Twitter content to uncover WordPress and Shopify client pain points, craft authority-building posts, and generate qualified inbound lead insights.
Humanizer Zh
去除文本中的 AI 生成痕迹。适用于编辑或审阅文本,使其听起来更自然、更像人类书写。 基于维基百科的"AI 写作特征"综合指南。检测并修复以下模式:夸大的象征意义、 宣传性语言、以 -ing 结尾的肤浅分析、模糊的归因、破折号过度使用、三段式法则、 AI 词汇、否定式排比、过多的连接性短语。
X Search
Search X (Twitter) posts using the xAI API. Use when the user wants to find tweets, search X/Twitter, look up what people are saying on X, or find social med.
Python Coding Guidelines
Python coding guidelines and best practices. Use when writing, reviewing, or refactoring Python code. Enforces PEP 8 style, syntax validation via py_compile, unit test execution, modern Python versions only (no EOL), uv for dependency management when available, and idiomatic Pythonic patterns.
Database Operations
Use when designing database schemas, writing migrations, optimizing SQL queries, fixing N+1 problems, creating indexes, setting up PostgreSQL, configuring EF Core, implementing caching, partitioning tables, or any database performance question.
Writing Plans
Use when you have a spec or requirements for a multi-step task, before touching code
Pre Publish Fact Checker
Verify external factual claims in draft content before publishing or sending. Produces a structured claim verification report with evidence links.
Web Browsing
Browse and summarize websites, extract content from URLs, search the web for information. Use when user asks to visit a website, get webpage content, search.
Business Writing
You are a professional business analyst, skilled in writing various industry research reports, business insights, consulting analyses, company research repor.
Browse, search, post, and moderate Reddit. Read-only works without auth; posting/moderation requires OAuth setup.
SEO Intelligence & Competitor Analysis Pro
Perform deep SEO competitor analysis, including keyword research, backlink checking, and content strategy mapping. Use when the user wants to analyze a website's competitors or improve their own SEO ranking by studying the competition.
Academic Writing
Expertise in scholarly writing, including papers, literature reviews, research methods, and thesis composition, adhering to strict academic standards and cit.
Web Scraper
Web scraping and content comprehension agent — multi-strategy extraction with cascade fallback, news detection, boilerplate removal, structured metadata, and.
Competitor Analysis
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths.
Content Strategy
Build and execute a content marketing strategy for a solopreneur business. Use when planning what content to create, deciding on content formats and channels, building a content calendar, measuring content performance, or systematizing content production. Covers audience research for content, content pillars, distribution strategy, repurposing workflows, and metrics. Trigger on "content strategy", "content marketing", "what content should I create", "content plan", "content calendar", "content ideas", "content distribution", "grow through content".
Tavily Search Pro
Tavily AI search platform with 5 modes: Search (web/news/finance), Extract (URL content), Crawl (website crawling), Map (sitemap discovery), and Research (deep research with citations). Use for: web search with LLM answers, content extraction, site crawling, deep research.
Literature Review
Assistance with writing literature reviews by searching for academic sources via Semantic Scholar, OpenAlex, Crossref and PubMed APIs. Use when the user needs to find papers on a topic, get details for specific DOIs, or draft sections of a literature review with proper citations.
Writing Assistant
You are a Writing Team Lead managing specialized writers via MCP tools. Please ANALYZE the writing task and then:1. if exist references, create a detailed co.
Jina Reader
Web content extraction via Jina AI Reader API. Three modes: read (URL to markdown), search (web search + full content), ground (fact-checking). Extracts clea.
Content Stock
Analyze themes/news for stock selection
Web Pilot
Search the web and read page contents without API keys. Use when you need to search via DuckDuckGo/Brave/Google (multi-page), extract readable text from URLs.
Creative Writing
AI creative writing and storytelling powered by CellCog. Novels, short stories, screenplays, fan fiction, poetry. World building, character development, narrative design across fantasy, sci-fi, mystery, romance, horror, and literary fiction.
Supermemory
Store and retrieve memories using the SuperMemory API. Add content, search memories, and chat with your knowledge base.
Canvas
Display and control HTML content on connected Mac, iOS, or Android nodes via a web-based canvas with live reload and remote actions.
Google Ads
Query, audit, and optimize Google Ads campaigns. Use an attached browser or the Google Ads API for campaign, keyword, budget, conversion-tracking, and wasted-spend analysis, or when the user explicitly requests a reviewed account change. Defaults to read-only reporting; account mutations require a bounded preview and action-time approval.
Humanize
Remove AI writing patterns from text. Use when editing, reviewing, or rewriting text to sound more natural and human-written. Detects patterns like inflated symbolism, promotional language, em dash overuse, AI vocabulary, and sycophantic tone.
X Api
Post to X (Twitter) using the official API with OAuth 1.0a. Use when you need to tweet, post updates, or publish content. Bypasses rate limits and bot detection that affect cookie-based approaches like bird CLI.
中文公文写作
用于中文公文、事务性材料和新闻稿件的起草、改写、压缩、润色、审校、文种核对、去口语化、降 AI 味及 Word 格式处理,适用于机关、企事业单位、学校和新闻机构。涵盖申请、请示、报告、通知、通告、意见、决定、决议、议案、公报、命令、函、复函、批复、说明、方案、纪要、公告、公示、通报、制度、规定、办法、细则、操作规程、工作要点、总结、调研、讲话、致辞、主持词、述职、可研、审查材料、技术需求、新闻消息、编者按、新闻评论,以及采购、整改、反馈和 AI 算力等场景。
Obsidian Daily
Manage Obsidian Daily Notes via obsidian-cli. Create and open daily notes, append entries (journals, logs, tasks, links), read past notes by date, and search vault content. Handles relative dates like "yesterday", "last Friday", "3 days ago".
Shell
Shell scripting reference — Bash syntax, redirections, process substitution, signal handling, debugging techniques. Use when writing shell scripts, troublesh.
Reddit Insights
Search and analyze Reddit content using semantic AI search via reddapi.dev HTTP API. Use when you need to: (1) Find user pain points and frustrations for pro.
X(Twitter) Post Automation
Automates the process of identifying trends on X (Twitter), generating opinionated/engaging content, and posting it. Use when asked to post to X, run X automation, or check trends for content creation.
Human Writing
Write content that reads as naturally human — no AI tells, no corporate fluff. Use when drafting, editing, or reviewing any content meant for publication or.
Canva
Create and manage Canva designs, upload assets, export content, and manage brand templates via the Canva Connect API. Use this skill when users want to autom.
Google Search Console
Read Google Search Console properties, Search Analytics, URL Inspection, and sitemaps. Use for explicit Search Console or GSC SEO performance, indexing, and freshness analysis; not for general web search.
Notion
Search pages and databases, update content, and manage Notion workspace data from chat. Use this skill when users want to read, create, or modify Notion page.
Related Guides
What Are Agent Skills?
A practical explanation of Skills, SKILL.md, and how they differ from MCP servers.
Read guide 8 min readHow to Install Agent Skills
Install from ClawHub, Git, or a local folder—and know what to review first.
Read guide 7 min readBest Agent Skills to Try First
A beginner-friendly path through useful, understandable skills across common workflows.
Read guideMarketing Skills FAQ
What is a marketing agent skill?
It is a reusable instruction package that teaches an AI agent a focused marketing & content workflow, often including commands, checks, and supporting resources.
Which marketing skill should I try first?
Start with a narrow task you already understand. The current category leader is Humanizer, but requirements and access scope matter more than rank alone.
Does a popular skill mean it is safe?
No. Popularity reflects adoption and interest, not a security guarantee. Read SKILL.md, review commands and dependencies, and test with minimal permissions.