Fresh entity pages
New and Recently Updated Skills
Verified Agent Skills sorted by source update date. This is where newly published SKILL.md files should surface first.
Metadata Optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
Monetization Strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
Onboarding Optimization
When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
Paywall Optimization
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
Press And Pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
Rating Prompt Strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
Referral Program
When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to make my app go viral". For deep link infrastructure that referrals depend on, see attribution-setup. For organic content-driven virality (UGC, creator), see creator-ugc-marketing.
Retention Optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
Review Management
When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.
Screenshot Optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
Seasonal Aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
Subscription Lifecycle
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Ua Campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
Web To App Funnel
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
Playwright (Automation + MCP + Scraper)
Automates, tests, and debugs browsers with Playwright: locators, auto-waiting, traces, CI runs, and MCP browser control. Use when a test is flaky, times out, or fails only in CI or headless; when a locator matches multiple elements or the wrong one (strict mode violation); when clicks need force, waits become sleeps, or networkidle never settles; for storageState and login setup, request mocking and HAR replay, uploads and downloads, iframes and shadow DOM, popups and dialogs, screenshot diffs that change per machine, trace and report artifacts, sharding a slow suite, device and permission emulation, accessibility checks, driving a real browser through Playwright MCP, extracting data from JS-rendered pages, or porting a Cypress, Puppeteer, or Selenium suite to Playwright. Not for maintaining an existing Cypress or Puppeteer suite (cypress, puppeteer) or for work a plain HTTP request answers (http).
Memory
Remembers, recalls, and organizes durable facts in a categorized markdown store at ~/Clawic/data/memory/, parallel to built-in agent memory. Use when the user says remember this, save this, note that for later, or don't forget; when they ask what did I tell you about X, when did we decide Y, or who is Z; when a stored fact is wrong, outdated, or contradicts what they just said; when they want something forgotten or deleted; when recall misses, returns stale facts, or slows down as the store grows; when duplicate or conflicting entries appear; when consolidating scattered notes, importing an existing vault, or sharing memory across devices and agents. Not for session-scoped context the runtime already holds, note-taking apps (notes), journaling practice (journal), or study techniques like spaced repetition (learn, active-recall).
Git
Commits, branches, merges, and rebases Git repositories, resolves conflicts, and recovers lost history. Use when the work touches a repo, commit, branch, merge, rebase, stash, tag, or submodule; when Git refuses a command — index.lock exists, push rejected as non-fast-forward, detached HEAD, dubious ownership, unrelated histories, conflict markers left behind; when something looks lost after a hard reset, a bad rebase, a deleted branch, or a dropped stash; when splitting a mixed change, wording commit messages, cleaning history before review, or force-pushing without wrecking a teammate's work; when a credential or a huge file got committed; when setting up worktrees, hooks, LFS, sparse checkout, signing, or separate work and personal identities. Not for CI pipeline YAML (github-actions, gitlab) or for composing the pull request description itself (pull-request).
React
Builds, debugs, and reviews React apps: components, hooks, state, Server Components, forms, performance, testing. Use when writing or refactoring components, choosing state management (useState, Context, Zustand, TanStack Query, Redux), when a component rerenders too often, loops infinitely ("too many re-renders"), shows stale or not-updating state, fails with a hydration mismatch or hook-order error, when an effect fires twice or fetches race, when typing lags or long lists scroll slowly, when adopting React 19, Server Actions, or the React Compiler, when testing components with Testing Library, typing props in TypeScript, or reviewing AI-generated React code. Not for React Native (mobile) or Next.js routing and deployment — use react-native or nextjs.
Learning
Teaches any topic in adaptive sessions: probes prior knowledge, calibrates depth and format, and checks retention before advancing. Use when the user says teach me, explain this, ELI5, break it down, or help me understand or study something, when an explanation is not landing (re-asks, blank answers, "makes sense" with no follow-through), when material learned earlier keeps getting forgotten, when practice answers are confidently wrong, or when pacing study before an exam or deadline. Not for building a multi-week study plan or curriculum tracker, and not for authoring flashcard decks.
Design
Executes and critiques visual design with quantified rules for hierarchy, spacing, type scale, color, and layout. Use when designing UI screens, landing pages, slides, posters, social graphics, emails, charts, or PDFs, when a design looks off, cluttered, amateur, or flat and the user cannot say why, when nothing stands out or text is hard to read, when choosing fonts, pairing typefaces, or building a palette without a design system, when adapting a screen to dark mode or mobile, or when reviewing generated HTML/CSS before delivery. Not for design tokens and component libraries (design-system) or brand strategy (branding).
Bash
Writes, debugs, and hardens Bash shell scripts — quoting, arrays, strict mode, traps, argument parsing, and macOS/Linux portability. Use when writing or reviewing any script, one-liner, cron job, deploy script, container entrypoint, or CI step; when a script breaks on spaces in filenames, exits silently, ignores set -e, hangs, or returns the wrong exit code; when quoting, IFS, globs, arrays, heredocs, process substitution, trap, getopts, or mapfile misbehave; when shellcheck flags SC2086 and friends; when unbound variable, bad substitution, command not found, ambiguous redirect, or unexpected end of file show up; when a script works by hand but fails under cron, systemd, sudo, or a CI runner; or when porting between macOS bash 3.2, GNU/Linux, WSL, and POSIX sh. Not for interactive zsh or fish configuration, not for PowerShell, and not for host-level cron, systemd, or permission failures (linux).
Plan
Plans tasks before execution: decides when to plan vs act directly, sizes plan depth to risk, and structures steps, estimates, and rollbacks. Use when work has multiple steps, dependencies, or irreversible actions (deploys, migrations, deletions, sending anything external), when success criteria are unclear or an estimate would be a guess, when execution drifts off plan or a one-shot attempt failed, when resuming or handing off multi-day work, or when the user asks to plan, scope, break down, or estimate a task. Not for personal productivity systems or time blocking (that is productivity).
Nginx
Configures and debugs nginx: reverse proxy, load balancing, SSL/TLS termination, caching, redirects, and static file serving. Use when writing or reviewing nginx.conf, server blocks, locations, upstreams, or proxy_pass, when a site behind nginx throws 502, 504, 413, 403, or a redirect loop, when WebSockets, SSE, or gRPC break through the proxy, when a certificate works in curl but warns in browsers, when requests hit the wrong location or the backend sees the wrong path, when tuning workers, buffers, gzip, or proxy cache, when rate limiting or blocking abuse, when proxying raw TCP/UDP, or when nginx runs in Docker or Kubernetes. Not for certificate issuance or renewal (ACME, Let's Encrypt) — that is the ssl skill.
Remind
Reminds the user of commitments they already know — meetings, deadlines, bills, promises, follow-ups — at the right lead time, in their style. Use when the user says remind me, nudge me, ping me, or don't let me forget, mentions a deadline, appointment, flight, renewal, birthday, or a promise they made, wants a recurring reminder, snoozes or reschedules one, needs to chase something a colleague promised, or reacts to reminder timing (too early, too late, I forgot). Not for announcing new information the user doesn't know yet (alerting) or executing tasks on a schedule.
Terraform
Writes, debugs, and refactors Terraform — HCL and modules, plan and apply failures, state surgery, drift, and provider pinning. Use when writing or reviewing HCL, when terraform plan or apply errors out, when a plan shows a permanent diff, an unexplained destroy, or "forces replacement", when renaming, importing, or moving resources between modules and states, when a state lock is stuck or state is lost or corrupted, when for_each fails because a value is not known until apply, when pinning providers or surviving a major version upgrade, or when wiring plan-on-PR, apply-on-merge, drift detection, and policy gates. Covers OpenTofu, tfstate, backends, workspaces, and infrastructure-as-code review. Not for choosing which cloud services to build — see aws, gcp, or azure.
Vue
Builds, debugs, and reviews Vue 3 apps: reactivity, components, composables, Pinia state, Vue Router, forms, and performance. Use when the UI does not update after a state change, a reactive object loses reactivity on destructure or reassignment, .value is forgotten, a watcher never fires or loops ("Maximum recursive updates exceeded"), props or v-model stop syncing, a template ref is null, SSR reports a hydration mismatch, a route param change does not reload the component, Pinia warns "getActivePinia() was called but there was no active Pinia", the console shows "Failed to resolve component" or "Extraneous non-props attributes", a thrown error blanks the page, a long list or large object makes typing lag, a chart or map library breaks after being put in ref(), scoped styles do not reach a child, or when migrating Vue 2 Options API to Composition API and script setup. Not for Nuxt-specific SSR, routing, and data fetching (nuxt), Vite build configuration (vite), or React and Svelte (react, svelte).
Java
Writes, debugs, and tunes Java and the JVM: nulls, equality, collections, generics, concurrency, streams, memory, builds, and upgrades. Use when Java throws NullPointerException, ClassCastException, ConcurrentModificationException, NoClassDefFoundError, NoSuchMethodError, UnsupportedClassVersionError or OutOfMemoryError, when a service deadlocks, hangs, burns CPU, or leaks memory, when equals/hashCode, Optional, generics, streams, or CompletableFuture misbehave, when dates shift or text turns into question marks, when Maven or Gradle resolves the wrong version or a fat jar fails only after packaging, when @Transactional does not roll back or an entity throws LazyInitializationException, when tests silently do not run, or when moving from Java 8 to 17/21+ and javax became jakarta. Also for choosing collections, sizing heap in containers, thread dumps, profiling, JDBC connection pools, HTTP timeouts, and logging setup. Not for Kotlin, Android app development, or JavaScript.
Flutter
Builds, debugs, and ships Flutter apps: widgets, layout constraints, state management, navigation, performance, and store releases. Use when writing Dart widgets or screens; when a RenderFlex overflows, a viewport is given unbounded height, or a RenderBox was not laid out; when setState is called during build or after dispose, or BuildContext is used across an async gap; when the UI janks, scrolling stutters, or images exhaust memory; when hot reload stops applying changes; when Provider, Riverpod, or Bloc rebuild too much or too little; when routing with Navigator or go_router, deep links, or back-button handling; when the keyboard covers a form field or validation misfires; when a platform channel throws MissingPluginException; when localizing strings or mirroring a layout for right-to-left; when widget, golden, or integration tests hang or fail in CI; or when a build works in debug but the release APK, IPA, or web bundle breaks. Not for React Native or native-only Swift and Kotlin work.
FastAPI
Builds, debugs, and hardens FastAPI services: async endpoints, Pydantic models, dependency injection, auth, and deployment. Use when writing or reviewing a FastAPI app, router, or schema; when the API hangs or every route slows because a sync driver or CPU work blocks the event loop; when a request returns an unexpected 422, a POST becomes a 307, or a 500 arrives with no CORS headers; when migrating pydantic v1 to v2 (`model_dump`, `from_attributes`, `field_validator`); when `Depends` runs too often, `yield` cleanup misfires, or dependency overrides do not take; when SQLAlchemy raises `QueuePool limit` or `MissingGreenlet`, or connections leak across workers; when TestClient, httpx `AsyncClient`, or pytest-asyncio fail with a closed event loop; when uvicorn or gunicorn workers, graceful shutdown, `root_path`, or proxy headers need deciding; or when background tasks, WebSockets, SSE, uploads, or the OpenAPI docs misbehave. Not for Django, Flask, or general Python — `django`, `flask`, `py`.
Tailwind CSS
Writes and debugs Tailwind CSS: utility classes, theme config, dark mode, variants, plugins, and build setup. Not for CSS mechanics themselves — stacking contexts, flex sizing, and cascade behavior belong to the `css` skill. Use when a class produces no CSS, when dynamically built names (`bg-${color}-500`) never render, when styles work in dev but vanish after deploy, when your own CSS beats a utility or can't override one, when `@apply` breaks inside a Vue, Svelte, or CSS-module file, when `hover:`, `group-hover:`, `peer-*`, `has-[…]`, or `dark:` won't fire, when upgrading v3 to v4 (`@tailwind` directives, `tailwind.config.js` → `@theme`, renamed utilities), when adding custom colors, spacing, breakpoints, fonts, or keyframes, when wiring Tailwind into Vite, Next.js, Astro, SvelteKit, Rails, or Laravel, when the CSS bundle is huge or rebuilds crawl, when Preflight flattens third-party widgets, or when choosing between `@apply`, a component, and `tailwind-merge`.
Fitness
Plans and progresses workout programs — strength, muscle building, cardio, endurance, and general conditioning — with quantified rules. Use when designing a training plan, routine, or split, choosing sets, reps, weights, or heart-rate zones, when a lift, pace, or the scale has plateaued, when sessions were missed or illness, injury, or travel interrupted training, when planning deloads, training at home or with minimal equipment, or reading training logs and wearable readiness data. Not for meal-level nutrition planning or rep-by-rep set logging.
SEO (Site Audit + Content Writer + Competitor Analysis)
Improves Google rankings with search engine optimization (SEO): audits, keyword research, content optimization, technical fixes, schema, and links. Not for paid search ads (PPC/SEM) or app store optimization. Use when organic traffic or rankings drop, pages are not indexed or get deindexed, crawl errors appear in Search Console, or a migration, redesign, or domain change is planned. Also for writing or refreshing content to rank, picking target keywords, fixing titles, canonicals, sitemaps, robots.txt, redirects, hreflang, duplicate content, or Core Web Vitals, and adding schema markup. And for chasing featured snippets or AI Overview citations, recovering from a Google penalty, core update, or manual action, optimizing local, ecommerce, SaaS, or publisher sites, or setting up Bing Webmaster Tools and IndexNow.
API / Application Programming Interface
Integrates and debugs third-party REST and GraphQL APIs: auth, rate limits, pagination, webhooks, with reference for 147 services. Use when calling Stripe, OpenAI, GitHub, Slack, Twilio, or any external service, when a request that should work returns 401, 403, or 429, times out, hits a CORS error, or silently returns wrong data, when choosing an OAuth flow, signing requests, adding retries with backoff and idempotency keys, verifying webhook signatures, consuming SSE streams, uploading files, polling async jobs, caching with ETags, or syncing API data into a local database — with per-service gotchas and curl examples. Not for designing or building your own API.
TypeScript
Writes, reviews, and debugs type-safe TypeScript: type errors, narrowing, generics, tsconfig strictness, and declaration files. Use when a build hits type errors ("not assignable", "possibly undefined", "excessively deep", "cannot find module"), when eliminating any or unchecked as casts, designing generics or discriminated unions, writing .d.ts files or typing untyped npm packages, configuring tsconfig or module resolution, fixing ESM/CJS import crashes ("ERR_REQUIRE_ESM", "x is not a function"), validating API or JSON data at runtime, migrating JavaScript to TypeScript or upgrading the TypeScript version, or when tsc or the editor gets slow or runs out of memory.
CFO / Chief Financial Officer
Acts as chief financial officer (CFO): forecasts cash, computes runway and burn, runs the monthly close, and models a fundraise. Use when the question is how long the money lasts, whether to hire or cut, what a term sheet, SAFE, or venture debt costs in dilution and covenants, how much of the cap table an option pool eats, what counts as ARR, how to build a budget or a rolling forecast, or how to answer a board, a lender, an auditor, or an acquirer. Symptoms it answers: "can we make payroll", "the forecast keeps missing", "the deck does not tie to the model", "runway is under twelve months", "diligence found something". Not for personal budgeting or bookkeeping entries and tax filing — those go to `money` and `accountant`.
Python
Writes, debugs, and reviews Python code — runtime traps, packaging, typing, async, tests, performance. Use when Python raises or misbehaves: ModuleNotFoundError, circular imports, AttributeError on None, UnboundLocalError, UnicodeDecodeError, mutable default arguments, `is` vs `==`, float rounding, naive vs aware datetimes, or a wrong answer with no exception; when pip, uv, poetry, venv, pyproject or a lockfile fight over dependencies, or a package installs but will not import; when threads, asyncio, multiprocessing or the GIL hang, deadlock, or leak memory; when pytest passes but should not, mocks patch the wrong module, or async tests never run; when mypy or pyright errors need clearing; when a script is slow, eats RAM, or gets OOM-killed; when subprocess calls hang or logs never appear; or when upgrading Python breaks the build. Not for library-specific problems — pandas, numpy, django, fastapi and flask have their own skills.
NextJS
Builds Next.js apps with App Router — server components, caching, Server Actions, auth, deployment. Use for any Next.js routing, data, cache, or build issue.
SQL
Writes, reviews, and optimizes SQL queries; designs schemas, indexes, and constraints; plans migrations for any relational database. Use when a query is slow, EXPLAIN shows a sequential scan, or an index is ignored; when rows come back duplicated, missing, or with inflated totals after a JOIN; on deadlocks, lock timeouts, "too many connections", or transactions that never commit; when designing tables, keys, and column types, normalizing or denormalizing a model, or deciding between a JSON column and real columns; for ALTER TABLE on a live table, expand-migrate-contract rollouts, backups and restores, replication lag, connection pooling, partitioning, bulk CSV imports, and moving data between engines; for window functions, CTEs, keyset pagination, upserts, full-text search, multi-tenancy, row-level security, and timezone handling in MySQL, SQLite, MariaDB, or SQL Server. Not for PostgreSQL server internals such as vacuum tuning and work_mem sizing, and not for ORM schema modeling inside a framework.
NodeJS
Builds, debugs, and hardens Node.js servers, CLIs, and npm packages: async, modules, streams, memory, and process lifecycle. Use when writing or reviewing code that runs on Node, when a process hangs or refuses to exit, leaks memory, gets OOM-killed, pins one CPU core at 100%, or dies on an unhandled rejection; when the error reads EADDRINUSE, EMFILE, ECONNRESET, ERR_MODULE_NOT_FOUND, ERR_REQUIRE_ESM, or "__dirname is not defined"; when import and require interop breaks, streams buffer everything in RAM, a server returns intermittent 502s behind a load balancer, or SIGTERM drops in-flight requests; when npm install, lockfiles, peer dependencies, workspaces, native module builds, or publishing misbehave; when a suite passes locally and fails in CI; or when containerizing, profiling, and shutting down a service cleanly. Not for browser-only JavaScript, TypeScript type-system design, or the Bun and Deno runtimes.
PostgreSQL
Tunes, designs, and operates PostgreSQL: slow queries, indexes, schemas, migrations, vacuum, locks, replication, backups. Use when writing Postgres SQL or psql, designing tables and indexes, reading an EXPLAIN plan, running DDL or a migration against a live table, or when a query suddenly got slow, a table keeps growing while rows stay flat, autovacuum cannot keep up, "too many clients already" appears, a replica lags, deadlocks and lock waits pile up, pg_wal fills the disk, or an upgrade, a restore, or a partitioning plan is on the table. Covers connection pooling and PgBouncer, full-text, trigram and pgvector search, JSONB, roles and row-level security, PITR, extensions, and managed Postgres (RDS, Aurora, Cloud SQL, Neon, Supabase). Not for cross-engine SQL portability or ORM-level modeling.
JavaScript
Writes, debugs, and reviews JavaScript: async and the event loop, coercion, closures, dates, Unicode, regex, and modern ES2023+ APIs. Use when JS throws TypeError or "undefined is not a function", a promise never settles or a rejection goes unhandled, NaN or [object Object] appears, dates shift by a day, sorting or equality misbehaves, memory grows, a regex hangs, JSON loses precision, a Node process won't exit or ignores signals, or fetch doesn't reject on a 404; also when choosing data structures, handling errors, profiling slow code, or checking whether a feature is safe for a target Node or browser version. Covers Node and browser runtime edges. Not for TypeScript type-system design or framework internals.
CMO / Chief Marketing Officer
Operates as a chief marketing officer (CMO): sets marketing strategy, owns the pipeline number, allocates budget, picks channels, builds the team. Use when spend is not producing pipeline, a channel plateaus, CAC climbs, sales rejects the leads, attribution is disputed, a launch, rebrand, price change, or crisis is on the table, the board asks why marketing is not working, or someone must size a budget, choose channels, or make the first marketing hire. Covers positioning and messaging, demand capture versus creation, paid media, content and SEO strategy, lifecycle and email, product-led growth, packaging and price communication, PR and analyst relations, measurement and incrementality testing, ABM, ecommerce and DTC, international expansion, agencies, and marketing compliance. Not for executing a single ad, post, or landing-page test.
MongoDB
Designs MongoDB schemas, indexes, and aggregation pipelines, and debugs slow queries, connection errors, and replica set failures. Use when modeling documents, deciding embed vs reference, reading an explain plan, or fixing a COLLSCAN, and when a query times out, a pipeline aborts at the memory limit, a cursor dies mid-loop, the pool exhausts and server selection times out, writes fail with duplicate key or "not writable primary", a secondary lags, the oplog window closes, a shard key hotspots, or WiredTiger cache stalls the cluster. Covers mongosh and Compass, Atlas, Mongoose and driver connection strings, transactions and retry loops, change streams, time-series collections, Atlas Search and vector search, sharding, backups, restores, and upgrades. Not for SQL or relational modeling — normalization instincts actively mislead here.
Competitor Analysis
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths.
Keyword Research
Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connec.
Technical Seo Checker
Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations..
Content Quality Auditor
Use when auditing content quality, E-E-A-T, or publish readiness; runs a typed 80-item CORE-EEAT profile with evidence coverage, veto checks, and a fix plan..
Content Gap Analysis
Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editoria.