Fresh entity pages
New and Recently Updated Skills
Verified Agent Skills sorted by source update date. This is where newly published SKILL.md files should surface first.
Reference Hunt
Use existing source code as the specification when the user can't describe what they want in words. Use when the user points at a library, module, folder, or site and says "like this," even if it's in a different language or stack.
AnySearch
Unified real-time search engine skill for AI agents. Supports general web search, vertical domain search, parallel batch search, and full-page content extraction.
AnySearch MCP
Unified real-time search MCP server supporting general web search, vertical domain search, parallel batch search, and full-page URL content extraction.
Productivity
Diagnoses and repairs personal productivity: overwhelm, procrastination, scattered priorities, collapsed habits, busywork that never finishes. Use when someone is overwhelmed or behind; when they cannot start, cannot stop, or keep replanning instead of working; when everything feels urgent and the list is no longer trusted; when goals never turn into shipped work; when meetings and messages eat the day; when a habit keeps breaking; when they want a weekly review, a shutdown routine, or one trusted home for goals, projects and commitments; and when the constraint is a situation — student, manager, executive, parent, freelancer, founder, creative, remote work, ADHD, burnout, or guilt about resting. Covers capacity math, estimation, WIP limits, delegation and saying no. Not for calendar-API automation (`calendar-planner`), running the day-to-day list (`task-list`), or the narrower tools: time blocking (`time-management`), habit streaks (`habits`), deep-work rituals (`deep-work`).
Docker
Builds, debugs, hardens, and ships Docker containers, images, and Compose stacks. Use when writing or reviewing a Dockerfile, a compose file, or a CI build step; when a container exits instantly, restart-loops, is OOM-killed, hangs on stop, or exits 137/139/127; when a published port is unreachable, containers cannot resolve each other, or requests hang behind a VPN; when the disk fills and `/var/lib/docker` will not prune; when a build is slow, the cache never hits, or fails only in CI; when `exec format error` or a musl-versus-glibc break is the problem; when choosing a base image or a multi-stage layout; when a registry login or pull rate limit fails; when a secret must stay out of image history; and when volumes need backup, restore or a permission fix. Covers Compose traps and Desktop/colima/OrbStack/Podman differences. Not for Kubernetes manifests or cluster scheduling (`k8s`).
Markdown
Writes, fixes, and converts Markdown that renders the same in every parser — GitHub, MDX, Pandoc, docs sites, Slack, Notion. Use when a list stops nesting, a table renders as literal pipes, a code fence swallows the rest of the file, half a document turns italic, or an anchor link 404s; when frontmatter shows up as text; when footnotes, task lists, callouts, math, or Mermaid render on GitHub but not on the docs site; when MDX rejects `{`, `<`, or an HTML comment; when a README's images break on npm or PyPI; when converting Markdown to PDF, DOCX, or HTML, or HTML back to Markdown; when markdownlint or Prettier fights the file in CI; when pasting into Slack, Discord, Notion, Confluence, or Jira; and when Markdown from an untrusted source has to be rendered safely. Not for LaTeX documents (`latex`), Word files (`word-docx`), templated PDF deliverables such as reports, invoices, and contracts (`pdf-generator`), or documentation strategy and information architecture (`documentation`).
Translate
Translates and localizes text, software strings, documents, subtitles, and marketing copy between any language pair. Use when translating anything, when fixing a translation that reads machine-made, or when localizing a product: ICU plurals and gender, placeholders that must survive, string catalogs (JSON, XLIFF, .po, .strings, .xcstrings, ARB, RESX, YAML), locale codes and fallback chains, RTL and bidi breakage, CJK typography, mojibake, text expansion that overflows the UI, subtitle timing and reading speed, hreflang and multilingual SEO, glossaries, translation memory and fuzzy matches, and post-editing machine output. Use when choosing register (tu/vous, tú/usted, du/Sie, keigo), between es-ES and es-419 or zh-Hans and zh-Hant, or when a certified, legal, or medical translation carries liability. Not for writing original copy natively in one language (spanish, french, german, japanese, chinese) or generating captions from audio (video-captions).
DevOps
Runs the delivery side of software: CI/CD pipelines, release and rollback strategy, environments, reliability and on-call. Use when designing or fixing a pipeline, when builds are slow, flaky, or green locally and red in CI; when planning a deploy — rolling, blue-green, canary, feature flags — or rolling a release back; when promoting an artifact to production, standing up preview environments, or chasing drift; when a schema change, backfill, or DNS cutover must ship without downtime; when pipeline secrets, OIDC, or deploy permissions need hardening; when alerts are noisy, an SLO or error budget is missing, or burn-rate paging is wrong; for on-call, severities, postmortems, runbooks, and DORA metrics; when infrastructure drifts from code, or backups were never restored. Not for Kubernetes manifests (`k8s`), image builds (`docker`), HCL mechanics (`terraform`), one CI product's workflow-file dialect (`github-actions`, `gitlab`, `ci-cd`), or a single app's ship checklist (`deploy`).
Writing
Drafts, edits, and rewrites prose in the user's own voice — emails, posts, essays, memos, proposals, social copy. Use when asked to write, draft, edit, tighten, shorten, rewrite, or proofread something; when a draft reads flat, wordy, robotic, or "not like me"; when a piece will not start, a sentence will not come out right, or the ending trails off; when an email has to deliver bad news, say no, chase a reply, or make an ask that lands; when a post needs a hook, a headline, or a cut to fit a limit; when order, transitions, or paragraph structure are the real problem; when writing in a second language, or matching a house style, spelling variant, or word count. Learns and reuses their voice across sessions. Not for grammar-only fixes (`grammar`), sales copy (`copywriting`), book manuscripts (`book-writing`), journal papers (`academic-writing`), narrative craft (`storytelling`), versioned draft-and-audit workflows (`write`), or inbox triage and follow-ups (`email-management`).
Summarizer
Summarizes any source without losing the claim: documents, meetings, papers, threads, transcripts, data, and code changes. Use when asked to summarize, condense, shorten, recap, distill, or write a TLDR, abstract, or executive summary; when a source is too long to read or must hit a word count; when summarizing a call, interview, Slack channel, pull request, contract, earnings report, podcast, or a stack of sources on one topic; when a summary dropped something important, invented a detail, turned a hedge into a fact, or reads like the headings; and when the same material must be re-cut for another audience, length, or channel. Covers compression ratios, chunking, faithfulness and omission audits. Not for recurring external feeds (`digest`), decision documents whose point is the recommendation (`brief`), cross-source insight generation rather than compression (`synthesize`), or pulling text or a transcript out of a file or video first (`extract-pdf-text`, `youtube-video-transcript`).
Designer
Operates as the designer on a job: decides what to make, makes it, defends it in review, and hands over files that can actually be built. Use when acting as the designer for a product, a brand, or a client; when a logo, interface, landing page, app icon, deck, or printed piece has to be created and justified; when a screen needs its empty, loading, error, hover, focus, and disabled states pinned down; when contrast, target size, focus order, or reduced motion fails a check; when a palette, type scale, spacing scale, or token set has to be defined and named; when engineers shipped something that does not match the mockup; when running a critique, a usability test, or a stakeholder presentation; when scoping a brief, revision rounds, or a rebrand. Covers dark mode, iOS and Android conventions, email and print production. Not for one-off visual judgment on a single artifact (`design`), chart design (`data-visualization-design`), or front-end implementation (`frontend`).
Linux
Debugs and hardens Linux hosts: permissions, disk full, OOM kills, stuck processes, systemd units, cron, networking, SSH, and boot failures. Use when a service starts by hand but fails at boot, a process ignores kill -9, df and du disagree, a box runs out of memory or inodes, sudo or ACLs deny access, SELinux blocks a write, a job works in the shell but not in cron, sshd rejects a key, an upgrade leaves packages half-configured, load is high while the CPU sits idle, or a host needs firewall rules, users, LVM, journald, kernel tuning, or a security baseline. Also for setting up a fresh server, deciding what to alert on, backups whose restore has never been tested, a host that may be compromised, and desktop or laptop trouble — GPU drivers, Wayland, suspend, audio, Wi-Fi. Covers Debian/Ubuntu, RHEL/Fedora, Arch, Alpine, SUSE and WSL. Not for shell-script syntax (bash) or container build and runtime internals (docker).
Developer
Works as a software developer day to day: turning a ticket into merged, shipped, supported code inside a codebase someone else wrote. Use when landing in an unfamiliar repo and hunting for where the change goes; when scoping, splitting, or estimating work; when a bug has to go from report to verified fix; when tests are missing, slow, or flaky; when a pull request is too big to review or a review has stalled; when a dependency upgrade breaks the build; when a schema change or backfill must ship without downtime; when something works locally but fails in CI or production; when a release needs a rollback plan or a flag; when on call and mitigation has to come before root cause; or when deciding what is reversible. Covers environment parity, security on your own diff, and new services. Not for isolation technique (`debugging`), the transformation catalog (`refactoring`), review analysis (`review-code`), or Git mechanics (`git`).
Ecommerce
Runs an online store end to end: catalog, checkout, payments, inventory, fulfillment, returns, pricing, conversion, retention, and tax. Use when building or reviewing store code — checkout totals, webhooks, stock decrements; when a payment double-charges, a webhook replays, or an order is paid but missing in the store; when stock oversells across channels or a reorder point is missing; when carts abandon, conversion drops, or AOV has to rise; when a discount or free-shipping threshold might sell below cost; when chargebacks, refund abuse, or fraud rules need setting; when choosing or migrating a platform or adding a marketplace; when VAT/OSS, sales-tax nexus, or a 14-day withdrawal window applies; and for peak season, subscriptions, and wholesale terms. Not for parcel carrier depth (skill `shipping`), payment-provider integration code (skill `payments`), CRO method (skill `conversion-rate-optimization`), SaaS pricing (skill `pricing`), or a physical shop (skill `store`).
Notes (Local, Apple, Notion, Obsidian & More)
Captures, structures, and retrieves notes in local markdown, Apple Notes, Bear, Obsidian, Notion, or Evernote. Use when the user says take notes, write this up, capture this, or turn this transcript into a note; for meeting, 1-on-1, decision, journal, project, or research notes; when a note must land in a specific app or vault; when action items need owners and real dates; when a note cannot be found again and titles, tags, folders, or an index are the problem; when quick captures pile up untriaged; when a decision needs a durable record; when a vault shows conflicted copies, duplicates, or links broken by a rename; when notes must move between apps, be exported, or be backed up; and when something is too sensitive to write down at all. Not for journaling practice and prompts (`journal`), meeting facilitation and agendas (`meetings`), Notion API development (`notion-api-integration`), running a to-do list (`task-list`), or growing a linked atomic-note knowledge base (`pkm`).
Wps
WPS Office workflow for Chinese users: create, edit, review, convert, and troubleshoot Writer/Spreadsheets/Presentation documents in .docx/.xlsx/.pptx and WPS native formats. Use when users ask for WPS 文档处理、格式兼容、批注修订、模板套用、导出 PDF、多人协作，或从 Microsoft Office 迁移到 WPS 的操作建议。中文触发：WPS、文字、表格、演示、批注、修订、格式错乱、导出
Kubernetes
Debugs Kubernetes workloads and reviews manifests: pods, probes, resources, rollouts, Services, storage, RBAC. Use when a pod is Pending, CrashLoopBackOff, ImagePullBackOff, OOMKilled or stuck Terminating, when a Service or Ingress serves nothing or returns 502/503/504, when cluster DNS is flaky, a rollout hangs or silently ships a broken version, an HPA refuses to scale, a PVC stays unbound, a node goes NotReady or a drain never finishes, when writing or reviewing YAML, Helm charts or kustomize overlays, when tuning requests, limits, QoS, probes and graceful shutdown, when locking down RBAC, NetworkPolicy, Pod Security and Secrets, when the API server throttles or an admission webhook blocks every create, when a GPU pod never schedules, when a mesh sidecar breaks a Job, or when planning a cluster upgrade, a backup, or a restore. Covers kubectl triage, StatefulSets, Jobs and CronJobs, autoscaling, operators, node drains and DaemonSet agents. Not for building container images — that is `docker`.
CRM
Runs a CRM: contacts, companies, deals, pipeline stages, follow-ups, and the data hygiene that keeps it usable. Use when setting up, rescuing, or operating a CRM (personal, freelance, sales, donor, or job-search); when the pipeline needs review, a deal has gone quiet, a forecast has to be defended, or who has not been contacted in months; when contacts are duplicated, bouncing, or out of date; when importing/exporting a CSV of leads, or migrating between plain files, Notion, HubSpot, or Salesforce; when choosing which CRM to use, or why nobody updates the current one; when defining stages, fields, tags, lead scoring, or win/loss reasons; when logging a call or email for later; and when a deletion, unsubscribe, or do-not-contact request has to be honored. Not for address-book upkeep and birthdays (`people`), delivering the client work itself (`clients`), outreach campaigns (`outreach`), sourcing candidates (`recruiter`), or support tickets (`customer-support`).
Android
Builds, debugs, ships, and hardens Android apps: Gradle, Jetpack Compose, XML Views, ADB, and the Play release path. Use when a Gradle build fails or a dependency resolves to the wrong version, an APK will not install, or `adb` cannot see the device; when the app crashes, ANRs, leaks, or works on the emulator but not on a real phone; when Compose recomposes too much, state resets on rotation, or a list janks; when WorkManager never runs, an alarm is throttled, or a foreground service crashes at start; when a runtime permission is denied silently, scoped storage blocks a file, or Play rejects a declaration; when raising targetSdk changes behavior; when signing, R8 keep rules, bundle size, staged rollout, or Android vitals are the problem; also Room migrations, deep links, emulators, foldables, and CI builds. Not for Kotlin language mechanics (`kotlin`), store-listing ASO (`google-play-store`), or cross-platform frameworks (`flutter`, `react-native`).
Travel
Runs a traveler's standing system: dream list, passports and visas, Schengen day counts, bookings, points, budgets, and what broke last time. Use when someone names a destination they want to visit someday, when a passport, visa, ETA, or entry rule has to be checked before dates are fixed, when counting days already spent in a visa-limited region, when a reservation or cancellation deadline needs recording, when a flight is cancelled or delayed, a bag goes missing, a passport is stolen or a claim has to be filed, when deciding which destination to take next against a season and a budget, when travelling with children, a group, elderly parents or a pet, when a stay runs past a month or needs per-diem handling, or when points or elite status are about to expire. Not for building one trip's day-by-day itinerary (`travel-planning`), fare search (`flight`), accommodation search (`booking`), rental cars (`car-rental`), or moving abroad for good (`expat`).
AWS | Amazon Web Services
Architects, debugs, secures, and cost-optimizes AWS infrastructure — EC2, Lambda, RDS, VPC, IAM, ECS, CloudFront. Use when deploying or reviewing anything on AWS, when a bill jumps or spend has to come down, when an AccessDenied, throttle, timeout, 502/503/504, or unreachable-database error has no obvious cause, when choosing between Lambda, Fargate, EC2, RDS, DynamoDB, SQS, or EventBridge, when hardening IAM policies, S3 exposure, security groups, or secrets, when writing Terraform/CloudFormation/CDK against AWS, when auditing an account you inherited, or when a service quota, cold start, connection limit, or failover is the thing that broke. Covers VPC and subnet design, NAT versus VPC endpoints, Organizations and cross-account roles, backups and disaster recovery, and CLI/SSO profiles. Not for object-storage patterns in depth (`s3`), DynamoDB key modeling (`dynamodb`), Kubernetes manifest authoring (`k8s`), or Terraform language mechanics (`terraform`).
Chinese
Writes and edits Mandarin Chinese that reads as if a native wrote it — casual or formal, mainland or Taiwan. Use when composing anything in Chinese (WeChat message, work email, 小红书 or 公众号 post, resume, 请假条, speech, toast, 通知, contract clause), or when Chinese text sounds stiff, textbook, translated, or AI-generated; when choosing 你 versus 您, 口语 versus 书面语, simplified versus traditional, or mainland versus Taiwan vocabulary; when 的/地/得, 了, 把, 被 or measure words come out wrong; when full-width punctuation, Han-Latin spacing, or 万/亿 number grouping is off; when internet slang, 成语, emoji or 表情包 need calibrating to an audience; when a refusal, apology, compliment or request has to land politely; or when naming a product or a person in Chinese. Not for translating an existing source text (`translate`), Traditional-only writing (`traditional-chinese`), or travelling in China (`china`).
Ab Test Store Listing
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
Android Aso
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
App Analytics
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
App Clips
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
App Icon Optimization
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.
App Launch
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
App Marketing Context
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
App Preview Video
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
App Rejection Recovery
When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review rejection", "guideline violation", "Apple rejected my app", "Google Play rejected", "Play policy violation", "Resolution Center", "metadata rejection", "binary rejection", "guideline 2.1", "guideline 4.3", "guideline 5.1.1", "Sign in with Apple required", "Apple ID rejection", "Play Store suspension", "appeal", "I need to respond to App Review", or "expedited review". For pre-submission listing health, see aso-audit. For metadata-only fixes, see metadata-optimization.
App Store Featured
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
Apple Search Ads
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
Asc Metrics
When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.
Aso Audit
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Aso Router
Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-skill", "/aso", "aso help", "help me with my app", "I need ASO", "which skill should I use", or any ambiguous app-marketing request. Skip this router only when the user explicitly invokes a specific skill (e.g. /aso-audit, /keyword-research).
Attribution Setup
When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.
Category Positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
Competitor Tracking
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
Crash Analytics
When the user wants to monitor, triage, or reduce their app's crash rate — including setting up Crashlytics, prioritizing which crashes to fix first, interpreting crash data, and understanding how crashes affect App Store ranking. Use when the user mentions "crash", "crashlytics", "crash rate", "ANR", "app not responding", "crash-free sessions", "crash-free users", "symbolication", "stability", "firebase crashes", "app crashing", or "crash report". For overall analytics setup, see app-analytics.
Creator Ugc Marketing
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.
Custom Product Pages
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
Competitor Analysis
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Keyword Research
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
Market Pulse
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
In App Events
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
Localization
When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.
Market Movers
When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.