Top 4058 Agent Skills
An automatically maintained ranking ordered by public downloads, with GitHub stars as the tie-breaker. Momentum, community interest, and maintenance stay independent signals.
Ansoff Matrix
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.
#2602Autonomous Investigation
The protocol behind every investigation skill. Use when AI research must proceed without you: search-plan gate, Fact/Inference/Assumption labels, confidence stacking, diffable outputs.
#2603Battle Card Builder
Research and draft a competitive battle card from public evidence — every claim labeled and sourced. Use when a rep needs a field-action card, not a research report.
#2604Business Health Diagnostic
Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.
#2605Company Intel
Research a company, industry, or competitor set using web search and seven analytical lenses. Use when you need structured intel that feeds downstream PM skills.
#2606Company Research
Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
#2607Competitive Analysis Process
Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.
#2608Competitive Intel Watch
Scheduled delta monitoring against a prior competitive snapshot. Use when tracking competitors on a cadence: material shifts only, cited evidence, battle-card update flags, runs unattended.
#2609Competitive Research Snapshot
Research a competitive landscape with cited snapshots, a comparison matrix, and so-what implications. Use when a product decision needs competitive grounding, not a market report.
#2610Context Engineering Advisor
Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.
#2611Customer Journey Map
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
#2612Customer Journey Mapping Workshop
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
#2613Derisk Measurement Advisor
Identify what to measure, test, or track to de-risk a product or AI idea. Use when stress-testing an idea across internal (DUFV) and external (PESTEL) dimensions.
#2614Director Readiness Advisor
Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.
#2615Discovery Interview Prep
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
#2616Discovery Process
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
#2617Eol Checklist
Build a phase-gated EOL checklist sized to the sunset, with a named owner on every item. Use when the decision to retire is made and you need the operational plan.
#2618Eol Internal Enablement
Build the support FAQ, sales talking points, and objection handling teams need before an EOL announcement. Use when customer-facing teams must be ready before customers hear.
#2619Eol Message
Write a right-sized EOL announcement — brief notice through full phased comms — with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan.
#2620Eol Process
Run a product sunset end to end — decide, align, plan, prepare, announce, close. Use when you need the whole EOL process, not just one artifact.
#2621Eol Readiness Advisor
Run a go/no-go assessment for retiring a product or feature, then right-size the effort. Use when someone says \"we should probably kill this\" and nobody has made the call.
#2622Eol Stakeholder Sequence
Plan who to talk to about a sunset, in what order, and what each conversation must cover. Use when an EOL decision is made and you want the landmines found before the announcement.
#2623Epic Breakdown Advisor
Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.
#2624Epic Hypothesis
Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.
#2625Executive Onboarding Playbook
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
#2626Feature Investment Advisor
Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.
#2627Finance Based Pricing Advisor
Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.
#2628Finance Metrics Quickref
Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.
#2629Incoming Request Advisor
Decode an incoming message into a structured breakdown separating the literal ask from the job-to-be-done. Use when a loaded Slack ping, email, mandate, or escalation needs a reply.
#2630Intel Discipline Advisor
Triage a competitive or market question into the right intelligence disciplines, cadence, and executing skill. Use when you know something needs researching but not which channel to run.
#2631Intelligence Collection Disciplines
Run competitive research like an intelligence agency: eight collection disciplines (OSINT to MASINT), signal-to-inference chains, and fusion. Use when one-source research isn't enough.
#2632Jobs To Be Done
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
#2633Lean Ux Canvas
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
#2634Lifecycle Play Advisor
Diagnose where a product sits in its lifecycle and which play fits — extend, replace, or retire. Use when a product is fading and you need the call, not just the worry.
#2635Market Landscape Scan
Map a market's segments, players, substitutes, and whitespace with cited evidence. Use when entering or re-evaluating a market before sizing, positioning, or picking competitors to study.
#2636Opportunity Solution Tree
Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.
#2637Organic Growth Advisor
Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
#2638Pestel Analysis
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
#2639Pestel Delta Monitor
Quarterly re-scan of a prior PESTEL analysis. Use when checking which macro factors moved, which assumptions broke, and what's new — turning PESTEL from a workshop artifact into a radar.
#2640Pm Skill Creator
Design a new PM skill through guided conversation. Use when you have raw content or an idea and want to shape it into a compliant skill.
#2641Pol Probe
Define a Proof of Life probe to test a risky hypothesis cheaply. Use when you need harsh truth before building real product.
#2642Pol Probe Advisor
Select the right Proof of Life (PoL) probe based on hypothesis, risk, and resources. Use this to match the validation method to the real learning goal, not tooling comfort.
#2643Porters Five Forces
Read an industry's structure through Porter's Five Forces with documented signals per rating, ending at the profit pool. Use when weighing market entry or when margins erode and nobody can say why.
#2644Positioning Statement
Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.
#2645Positioning Workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
#2646Prd Development
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
#2647Swiftui Expert Skill
Use when writing, reviewing, or refactoring SwiftUI code for iOS or macOS, including state management and `@Observable` data flow, view composition and invalidation/performance, lists and `ForEach` identity, environment usage, localization, animations, Liquid Glass adoption, migrating soft-deprecated APIs, or Instruments `.trace` capture/analysis for hangs, hitches, CPU hotspots, or
#2648Update Swiftui Apis
Scan Apple's SwiftUI documentation for deprecated APIs and update the SwiftUI Expert Skill with modern replacements. Use when asked to "update latest APIs", "refresh deprecated SwiftUI APIs", "check for new SwiftUI deprecations", "scan for API changes", or after a new iOS/Xcode release. Requires the Sosumi MCP to be available.
#2649Backlink Audit
Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages (internal-linking opportunity), toxic/spam link signals, and link-building priorities. Use this skill when the user asks about backlinks, link building, off-page SEO, referring domains, anchor text, toxic/spam links, disavow, or their link profile. Trigger on: "backlinks", "backlink audit", "link building", "off- page SEO", "referring domains", "anchor text", "toxic links", "spam links", "disavow file", "who links to me", "link profile", "domain authority". NOTE: rich third-party metrics (DR/DA, full link index) require a paid data source; this skill is explicit about what it can and can't see without one.
#2650Broken Link Checker
Scans a website to find broken links (404s, 500s). Crawls internal pages, identifies broken outbound links, and reports source pages for easy fixing. Use this when the user asks to "check for broken links", "find 404s", "audit my links", or "is my site healthy".
#2651Content Planner
GSC-driven content calendar. Pulls real Search Console data, finds the highest click-potential opportunities (striking-distance queries at positions 5-20, unanswered query intent, related-keyword expansions), and produces a dated, prioritized content calendar — ready to hand to /content-writer. Use when the user asks "plan my content", "what should I write next", "content calendar", "content plan", "content roadmap", "editorial calendar", "what topics will rank", "find quick-win SEO topics", "click-potential analysis", or "schedule my SEO content".
#2652Ecommerce Seo
E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers the structural problems unique to commerce sites: category / product listing pages (PLP), product detail pages (PDP), faceted navigation and the crawl-budget / duplicate-content traps it creates, pagination, canonical handling for variants and filters, out-of-stock / discontinued product handling, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data for rich results. Use this skill whenever the user runs an online store and asks about e-commerce SEO, product page SEO, category page SEO, faceted navigation, filter URLs being indexed, product schema / rich results, out-of-stock SEO, or thin/duplicate product pages. Trigger on: "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", "faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product pages". For a single URL use /seo-page; for full-site use /seo-analysis.
#2653Geo Optimizer
Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and produces per-engine strategy. Use when asked to "optimize for AI search", "rank in ChatGPT", "GEO audit", "improve AI citations", "rank in Perplexity", "AI Overview optimization", "AI Overview ranking", "LLM SEO", "answer engine optimization", "AEO", "get cited by AI", "GEO", "generative engine optimization", "show up in ChatGPT", "appear in AI answers", "be cited by Perplexity", "SGE optimization", "Search Generative Experience", or "make my content show up in AI answers". Distinct from regular SEO — this targets generative engines, not traditional Google rankings.
#2654Google Ads Assets
Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.
#2655Google Ads Audit
Google Ads account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other ads skills reuse. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before. Also trigger proactively when other ads skills detect that business-context.json is missing.
#2656Google Ads Copy
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation experiment", or when the user wants to improve click-through rate on existing ads.
#2657Google Ads Landing
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
#2658Hreflang International
International / multilingual SEO audit focused on hreflang correctness. Detects and diagnoses the most common (and ranking-damaging) hreflang mistakes: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, conflicts between hreflang and canonical, and inconsistent signals across HTML head / HTTP headers / XML sitemap. Also reviews the broader international setup — URL structure (ccTLD vs subdirectory vs subdomain), language targeting, and geo signals. Use this skill whenever the user runs a multi-language or multi-region site and asks about hreflang, international SEO, multilingual SEO, the wrong-language page showing in search, duplicate-content across country versions, or "th/en page ranking in the wrong country". Trigger on: "hreflang", "international SEO", "multilingual SEO", "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", or any cross-language/cross-country ranking question. For full-site audits use /seo-analysis; for a single URL use /seo-page.
#2659Image Seo
Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image SEO, alt text, Google Images ranking, image optimization for search, image file size hurting page speed, WebP/AVIF, or image structured data. Trigger on: "image SEO", "alt text", "rank in Google Images", "optimize my images for search", "image alt tags", "WebP", "image compression SEO", "image sitemap", "ImageObject schema", or any image-discoverability / image-performance question. For overall page speed use /seo-analysis; for generating new images use the brand image skills.
#2660Local Seo
Local SEO and Google Business Profile audit — diagnose why a business isn't ranking in the local pack / map results, and produce a fix plan. Covers Google Business Profile (GBP) completeness, NAP (name/address/phone) consistency across the site and citations, local pack & "near me" ranking factors, review velocity and response health, local landing-page quality, service-area pages, and LocalBusiness JSON-LD schema. Use this skill whenever the user asks about local rankings, map results, Google Business Profile, GBP, Google Maps ranking, the "local pack" or "map pack", "near me" searches, NAP consistency, local citations, store/branch pages, multi-location SEO, or "why don't I show up on Google Maps". Trigger on: "local SEO", "Google Business Profile", "GBP audit", "rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP", "local citations", "my business isn't on the map", "store locator SEO", "multi-location SEO", "service area pages", or any location-based ranking question. For full-site (non-local) audits use /seo-analysis; for a single URL use /seo-page.
#2661Meta Ads Audit
Meta Ads (Facebook + Instagram) account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other Meta ads skills reuse. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and hasn't run an audit before. Also trigger proactively when other Meta ads skills detect that meta business-context.json is missing.
#2662Meta Ads Creative
Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.
#2663Meta Tags Optimizer
Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.
#2664Competitor Pages
Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.
#2665Competitor Pages
Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.
#2666Content Writer
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
#2667Content Writer
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
#2668Gemini
Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use when the user says "gemini review", "ask gemini", "gemini challenge", "second opinion from gemini", "consult gemini", "stress test with gemini", "what would gemini say", "cross-model review", or "get another opinion". Voice aliases: "gem", "gemini check". Especially useful for Google Ads changes, SEO metadata updates, campaign structure decisions, keyword strategies, and bid/budget changes — Gemini has native Google ecosystem knowledge that complements Claude's analysis.
#2669Google Ads
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
#2670Google Analytics
Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFair MCP. Use for GA4, Google Analytics, traffic or conversion drops, channel attribution, realtime activity, report requests, measurement configuration, or Analytics MCP setup.
#2671Keyword Research
Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not calendar scheduling. Use when asked to "find keywords", "keyword research", "keyword analysis", "search volume", "keyword difficulty", "content ideas from a seed", or any keyword discovery task.
#2672Meta Ads
Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
#2673Programmatic Seo
Programmatic SEO planning and audit — building or evaluating large sets of template-generated pages that target long-tail query patterns at scale (e.g. "[service] in [city]", "[product] vs [product]", "[tool] for [use-case]"). Covers data-source and template design, the thin/duplicate-content and doorway- page risks that get programmatic pages deindexed, uniqueness and value thresholds per page, internal linking and hub structure, indexation management (which pages to publish vs. noindex), and scaling without a quality manual action. Use this skill whenever the user wants to generate many pages from a template/dataset, do programmatic SEO, build location/comparison/use-case pages at scale, or asks why their generated pages aren't indexing. Trigger on: "programmatic SEO", "pSEO", "generate pages at scale", "templated pages", "location pages at scale", "comparison pages", "[city] pages", "my generated pages aren't indexed", "doorway pages", "scale content". For one-off content use /content-writer; for keyword discovery use /keyword-research.
#2674Seo Drift
SEO drift monitoring — snapshot a site's SEO state and detect regressions over time. Captures a baseline (rankings/positions, indexed page count, titles & meta descriptions, canonical/robots directives, schema presence, key on-page elements) and on later runs diffs against it to surface what changed: ranking drops, pages that fell out of the index, titles/metas that were accidentally overwritten (a CMS/redeploy classic), canonicals or noindex flipped, schema that disappeared. Use this skill when the user wants to monitor SEO over time, catch regressions after a site change / migration / redeploy, set a baseline, diff against a previous state, or asks "what changed on my site's SEO" or "did my redesign break SEO". Trigger on: "SEO drift", "SEO monitoring", "track SEO over time", "did my site change break SEO", "after migration SEO", "SEO regression", "baseline my SEO", "compare SEO to last month", "my titles changed", "pages fell out of the index". For a one-time full audit use /seo-analysis.
#2675Seo Page
Single-page SEO audit: deep content quality evaluation using Google's E-E-A-T framework, Helpful Content guidelines, on-page SEO factors, search intent alignment, technical signals, and readability analysis. Fetches GSC performance data for that specific page, crawls the live HTML, evaluates metadata, schema markup, internal linking, content depth, and produces a scored report with actionable fixes. Use this skill whenever the user wants to analyze a specific page or URL — not the whole site. Trigger on: "analyze this page", "audit this URL", "how is this page doing", "evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", "content audit for [URL]", or any request that names a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill — use /seo-analysis for full-site audits instead.
#2676Paid Ads
Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, TikTok, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.
#2677Paid Ads Amazon
Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.
#2678Paid Ads Chatgpt
Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.
#2679Paid Ads Creative
Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
#2680Paid Ads Guide
Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.
#2681Paid Ads Integrations
Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.
#2682Paid Ads Launch
Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.
#2683Paid Ads Linkedin
Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.
#2684Paid Ads Optimize
Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.
#2685Paid Ads Review
Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend trends, pacing, or conversion-tracking health.
#2686Paid Ads Setup
Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, or LinkedIn Ads, refreshing brand context, or preparing an agent to work on ads safely.
#2687Paid Ads Tiktok
Plan and review TikTok Ads creative experiments with measurement, rights, and conversion guardrails. Use for TikTok advertising, Spark Ads, short-form video ads, creator briefs, TikTok campaign setup, or TikTok performance exports.
#2688Paid Ads X
Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.
#2689Schema Markup Generator
Generate JSON-LD structured data markup for rich results in Google Search. Supports FAQ, HowTo, Article, Product, LocalBusiness, and multi-type schemas. Validates against Google requirements and provides implementation guidance. Use when asked to "add schema markup", "generate structured data", "JSON-LD", "rich snippets", "FAQ schema", "product markup", "add structured data to my page", "how to get rich snippets", or any structured data task.
#2690Search Console
Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.
#2691Seo Analysis
Full SEO audit: Google Search Console data + URL Inspection API + PageSpeed Insights API + technical crawl + keyword research + metadata audit + schema markup audit + search intent analysis + Core Web Vitals monitoring. Feeds real GSC data and PageSpeed metrics into AI to surface quick wins, diagnose traffic drops, find content gaps, identify metadata mismatches, detect schema gaps, monitor page performance, and produce an actionable 30-day plan. Use this skill whenever the user asks about SEO, search rankings, organic traffic, Google Search Console, keyword performance, traffic drops, content gaps, search visibility, technical SEO, meta tags, schema markup, structured data, URL indexing, keyword research, indexing issues, page speed, performance, Core Web Vitals, LCP, INP, CLS, or Lighthouse scores. Also trigger on: "why is my traffic down", "what keywords am I ranking for", "improve my rankings", "check my search console", "SEO audit", "analyze my SEO", "technical SEO", "meta tags", "indexing issues", "crawl errors", "content strategy", "keyword cannibalization", "search intent", "schema markup", "structured data", "URL inspection", "page speed", "performance score", "core web vitals", "lighthouse", or any organic search question. If in doubt, trigger. This skill handles everything from quick GSC checks to deep technical audits with performance monitoring.
#2692Setup Cms
Connect a CMS to notfair SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.
#2693Sitemap Audit
XML sitemap audit — find and fix the sitemap problems that quietly waste crawl budget and slow indexing. Discovers the sitemap (robots.txt, /sitemap.xml, sitemap index), validates structure and size limits, and cross-checks the URLs it lists against reality: non-200 / redirected / noindex / canonicalized-away URLs that shouldn't be in a sitemap, plus indexable pages that are missing from it. Reviews lastmod accuracy, sitemap-index organization, and robots.txt reference. Use this skill whenever the user asks about sitemaps, sitemap errors in Search Console, "sitemap couldn't fetch / has errors", crawl budget, pages not getting indexed, or whether their sitemap is clean. Trigger on: "sitemap", "sitemap.xml", "XML sitemap", "sitemap errors", "sitemap audit", "couldn't fetch sitemap", "crawl budget", "pages not indexed sitemap", "sitemap index", "lastmod", "robots.txt sitemap", or any sitemap/crawl-coverage question. For a full-site SEO audit use /seo-analysis; for broken links use /broken-link-checker.
#2694Sxo
Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use this skill when the user has decent rankings but poor CTR or poor on-page conversion, wants to improve dwell time / engagement, reduce bounce/pogo-sticking, or align a page's experience with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
#2695Upgrade
Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installed_plugins.json. Use when asked to "upgrade notfair", "update notfair", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADE_AVAILABLE at startup.
#2696Medtech Model Evidence Export
Exports sanitized metadata, parameters, reproducibility details, quality metrics, and optional review artifacts from Medical AI inference runs or evidence packs to MLflow. Use after inference, including NV-Generate runs; not for live training tracking, model registration, or clinical use.
#2697Paidf Augmentation
Use when authoring or validating PAIDF augmentation YAML configs, or running remote Cosmos Transfer/Predict, image-edit, or image-to-video inference.
#2698Paidf Auto Labeling
Use when a user needs to get started with PAIDF Auto-Labeling, plan a scenario, run or debug a shipped cookbook, author prompts or cookbooks, migrate a pipeline, or configure a stage. Confirm critical inputs (data path, output path, endpoints) and ask when any are missing. This is a router: read the matching reference instead of inventing a workflow.
#2699Paidf Orchestration Setup
Audit, prepare, and deploy PAIDF Orchestration on a Kubernetes GPU cluster - single-GPU H100/L40S hosts, managed Kubernetes, kubeadm, and similar. Select for requests to set up, install, deploy, configure, or check a PAIDF Orchestration environment; run a workflow on a new or unverified GPU host; connect via kubeconfig; validate GPU compute; deploy the Airflow controller; or choose external versus in-cluster model services. A plain SSH host is not a supported backend.
#2700Paidf Orchestration Write Dag
Use when a user describes a custom PAIDF Orchestration pipeline — a specific ordered combination of stages such as augmentation only, auto-labeling only, detection+captioning only, or image attribute augmentation without full auto-labeling — that no existing DAG in airflow/dags/workflows/ covers, and asks for a new Kubernetes DAG. Also use to check that a generated or existing DAG's model/container/prompt choices match an external spec document (e.g. a PAIDF `launchable.md`).
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